How to create your content marketing strategy

How to create your content marketing strategy

Here’s some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can. Businesses often use content marketing to build an audience and to achieve at least one of these results:

  • Increased revenue
  • lower costs
  • Find better customers

Your content marketing plan

Your content marketing plan should be very tactical. It must document the specifics of how you will execute your strategy. It’s important to understand that you need a content marketing strategy BEFORE you build your content plan. It’s a marketing plan that specifically relates to content and it should include:

  • The key topic areas you will cover
  • What content you will create
  • When and how to share your content
  • And specific calls to action

Why documenting your strategy is important?

With a documented content marketing strategy you will become more effective in the process of content marketing. It will help you understand the use of all content marketing tactics and social media channels. It allows you to gain a better perspective of why and how you are doing things.

What to include in your content marketing strategy?

Your content marketing strategy outlines your key business and customer needs. It details how you will use content to address them. Your content plan should be unique to your business. Here are some components that you should include:

Your audience personas:
  • Describe the specific audiences for whom you will create content. What are their needs, and what their content engagement cycle might look like.
Your brand story:
  • Your business has its own important story. Describe your content marketing in terms of what ideas and messages you want to communicate from that story. How do the messages differ from the competition?
Your channel plan:
  • What platforms are best for your business. Where is your audience and where do they get their information from; LinkedIn, Facebook Instagram and so on. Include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one.
Measurement and metrics

This could be:

  • Increase website traffic
  • Add to the sales pipeline marketing-qualified leads per year
  • Generate revenue

We all know that it is hard to put plans together. That’s why a simple one-page plan should be enough for you to understand why, what and how you want to achieve your content marketing goals.

Remember! A good story lasts years. Start telling yours!

Good luck with your content Marketing.

Small Business Newsletter

Small Business Newsletter

Welcome to the Small Business Newsletter.  I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). 

We also have a great story from one of our customers SEIA VIC who had it’s annual conference in Ballarat.

Tip of the week!

Website maintenance: Time to clean up your site

Keeping your website and content up-to-date is important: not only do your visitors like that, but search engines do too!

Website maintenance: Time to clean up your site

So, how do you keep your website fresh and clean? Here are a few pointers: 

  1. Update or delete? Decide what you want to do with your old content;
  2. Check and fix 404 error pages and broken links;
  3. Fix and prevent duplicate content;
  4. Make sure to keep your content fresh. 

Marketing term of the week!

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page – (Website)

A Landing page is a page on your website that a visitor can go to that has more information about what you are advertising or writing about.

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page - (Website)

What our customers are doing

At Assertive Marketing we deal with small business all of the time. So we just thought we would show you some of the content that some of our small business clients are doing.

The Solar Energy Installers Association
of Victoria

The Solar Energy Installers Association of Victoria

On May 5th and 6th SEIA VIC had it’s annual conference in Ballarat. This conference was one of the first in Victoria to be held in person and not on Zoom or a webinar.  This years conference theme was “Taking Care of Business” Practical Solutions to Survive in Solar.

The quality of speakers and sponsors were outstanding with industry bodies such as NECA, The CEC, Worksafe Victoria as well as Solar Victoria. There were also special training sessions conducted by Selectronic with PowerPlus Energy and DPA Solar with Victron Energy. 

A lot of work went into the conference not only by the Assertive Marketing team but also the SEIA Vic committee (special thanks to Wendy Reilly). 

But the real kudos goes out to the Solar Installers who take a couple days away from their business to participate and make this conference one of the better ones in Australia. Thank you for your time and involvement in our Association. 

Now that this year is all done and dusted we look forward to a bigger and better conference next year.

I hope this helps you with your marketing.

Until next time

The team at Assertive Marketing

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