Small business and Marketing tips newsletter 16th August 2018
Are you rushing everything?
A lot of small business want to get that “new idea” done immediately. They see other businesses doing something and think we should be doing that. They then stop everything and start to follow that new idea. The problem with this is that they haven’t considered the impact that it may have on their business and its brand. That “quick idea” could cost them more than they know.
Next time you see a competitor do something, sit down take your time and see if it is the best thing for your business. Things to consider are:
- How is that new product offering going to affect or perhaps compromise your existing products?
- How is that new approach on social media going to affect the gradual planned building of your following?
So before you run with the next best thing, take the time to work out if what others are doing is the right thing for you. I guarantee you that the competitor you want to follow has already thought about this and that is why it is working.
How quickly should you get results from your Marketing?
People often think that when they start any form of marketing that they will be instantly rewarded. I’m going to have to break it to you, that’s not the case. Marketing is not a magic wand that you can wave and the customers come running to your door. Marketing is a carefully planned exercise that will lead to results but it takes time and effort.
So here are things that you should take into consideration when determining how quickly your results will happen:
- Spend big and get quick results
- Putting all your eggs in one basket
- The Marketing Mix
- The overnight internet sensation that took 5 years to make
A recap of last week’s training “Search Engine Optimisation Tips”. You can read more about that here.
Next week’s training will talk about “The importance of having good customers”. How to get good customers, especially when we are just starting out.
We will go through the ways of doing this. More on that next week…