Small Business Newsletter

Small Business Newsletter

Welcome to the Small Business Newsletter.  I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). 

We also have a great story from one of our customers SEIA VIC who had it’s annual conference in Ballarat.

Tip of the week!

Website maintenance: Time to clean up your site

Keeping your website and content up-to-date is important: not only do your visitors like that, but search engines do too!

Website maintenance: Time to clean up your site

So, how do you keep your website fresh and clean? Here are a few pointers: 

  1. Update or delete? Decide what you want to do with your old content;
  2. Check and fix 404 error pages and broken links;
  3. Fix and prevent duplicate content;
  4. Make sure to keep your content fresh. 

Marketing term of the week!

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page – (Website)

A Landing page is a page on your website that a visitor can go to that has more information about what you are advertising or writing about.

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page - (Website)

What our customers are doing

At Assertive Marketing we deal with small business all of the time. So we just thought we would show you some of the content that some of our small business clients are doing.

The Solar Energy Installers Association
of Victoria

The Solar Energy Installers Association of Victoria

On May 5th and 6th SEIA VIC had it’s annual conference in Ballarat. This conference was one of the first in Victoria to be held in person and not on Zoom or a webinar.  This years conference theme was “Taking Care of Business” Practical Solutions to Survive in Solar.

The quality of speakers and sponsors were outstanding with industry bodies such as NECA, The CEC, Worksafe Victoria as well as Solar Victoria. There were also special training sessions conducted by Selectronic with PowerPlus Energy and DPA Solar with Victron Energy. 

A lot of work went into the conference not only by the Assertive Marketing team but also the SEIA Vic committee (special thanks to Wendy Reilly). 

But the real kudos goes out to the Solar Installers who take a couple days away from their business to participate and make this conference one of the better ones in Australia. Thank you for your time and involvement in our Association. 

Now that this year is all done and dusted we look forward to a bigger and better conference next year.

I hope this helps you with your marketing.

Until next time

The team at Assertive Marketing

Assertive Marketing Launches new book at SEIA Vic Conference 2019

Assertive Marketing Launches new book at SEIA Vic Conference 2019

Why we presented?

Assertive Marketing was asked to present by the SEIA Vic Committee because a growing need for Solar Installer companies to understand more about marketing. “It was the perfect opportunity to talk about the book” Said Gerard McAllister Director of Assertive Marketing. “Given our many years in the Solar Industry helping the smaller businesses it seemed appropriate to launch the book at this conference”.

Criteria for presentations

All of the presentations at the conference are there to serve as training for the Solar Installer. “It is important to the integrity of the Conference to have all of our speakers deliver something of value to our delegates”. Said Phil Smith SEIA Vic President.

About the Book

This book is about helping small business compete against larger companies. It is a simple “How to do” book that explains the concepts and ideas of modern Marketing and gives a structured approach to your marketing. Showing you practical tips, advice and “To Dos” that the Solar Installer can follow and get success from. It is an interactive real guide where documents can be downloaded and used for your own business. You can even ask the author for advice.

The SEIA Vic Conference

The SEIA Vic Conference is becoming one of the premier events of the Solar Installer year. The Conference brings together a mixture of older experienced Installers who have the practical knowledge of years of experience, and younger innovative Installers that are all over new technology. This year the conference came to Melbourne and the quality of presenters were amongst the industries best.

You can find out more about the “How to Market you Small Installer Business” Book here