How often should you blog or post on social media?

How often should you blog or post on social media?

I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider:

Your Audience. 

What does your audience want? It all depends on them. If you are targeting people who want to go to your restaurant, you might want to blog or post often but keep them short. If you write very technical blogs for a more thought out purchase, you could write less often because there is a lot to digest in them.

Be consistent.

Don’t do it all at once or you will burn out.

Have a Plan. 

Having a content calendar means you don’t need inspiration every time you sit down to write content. It also encourages you to create the content because you have it in the diary.

Get Inspiration. 

Just start writing! And keep writing until you have a blog. Then leave it, come back to it and edit it.

What makes a good website?

What makes a good website?

what makes a good website

What makes a good website?

Building a good website is not as simple as it seems. It’s not just about buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. Building a good website depends on what kind of site you have and who do you want to target? Importantly what you want to achieve? Here are 7 tips that can help your site become a good site and a better search result inline.

Have a clear goal.

Why would anyone come to your site and do business with you? It’s not just that you have an awesome product. You need to have a mission and goal for your website.

Great design.

Your website must have a great design. Your message should come across loud and clear. The design should be on-brand and well-thought-out. But more importantly, your site should be clear and easy to use for everyone.

User-centred content.

Good content helps your users accomplish their goals. The content you offer should be clear and easy to understand by using the same language the users know well.

Security.

Is your website trustworthy, safe and secure? Both search engines and users are looking for signals that signify trust. A missing green lock icon might mean you don’t take security seriously.

Mobile-friendly (or rather, designed mobile-first).

Google is now only looking for mobile friendly sites. For the last couple of years, mobile traffic has kept growing and growing. If your site is not mobile-friendly by now, you should get to it and work on your mobile SEO.

Your website has technical expertise.

A good website is easily crawlable and shows search engines what they can and can’t index. A good website loads super-fast, from anywhere in the world. Make sure you do everything you can to get those pages to load as fast as possible.

How to create your content marketing strategy

How to create your content marketing strategy

Here’s some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can. Businesses often use content marketing to build an audience and to achieve at least one of these results:

  • Increased revenue
  • lower costs
  • Find better customers

Your content marketing plan

Your content marketing plan should be very tactical. It must document the specifics of how you will execute your strategy. It’s important to understand that you need a content marketing strategy BEFORE you build your content plan. It’s a marketing plan that specifically relates to content and it should include:

  • The key topic areas you will cover
  • What content you will create
  • When and how to share your content
  • And specific calls to action

Why documenting your strategy is important?

With a documented content marketing strategy you will become more effective in the process of content marketing. It will help you understand the use of all content marketing tactics and social media channels. It allows you to gain a better perspective of why and how you are doing things.

What to include in your content marketing strategy?

Your content marketing strategy outlines your key business and customer needs. It details how you will use content to address them. Your content plan should be unique to your business. Here are some components that you should include:

Your audience personas:
  • Describe the specific audiences for whom you will create content. What are their needs, and what their content engagement cycle might look like.
Your brand story:
  • Your business has its own important story. Describe your content marketing in terms of what ideas and messages you want to communicate from that story. How do the messages differ from the competition?
Your channel plan:
  • What platforms are best for your business. Where is your audience and where do they get their information from; LinkedIn, Facebook Instagram and so on. Include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one.
Measurement and metrics

This could be:

  • Increase website traffic
  • Add to the sales pipeline marketing-qualified leads per year
  • Generate revenue

We all know that it is hard to put plans together. That’s why a simple one-page plan should be enough for you to understand why, what and how you want to achieve your content marketing goals.

Remember! A good story lasts years. Start telling yours!

Good luck with your content Marketing.

Small Business Newsletter

Small Business Newsletter

Welcome to the Small Business Newsletter.  I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). 

We also have a great story from one of our customers SEIA VIC who had it’s annual conference in Ballarat.

Tip of the week!

Website maintenance: Time to clean up your site

Keeping your website and content up-to-date is important: not only do your visitors like that, but search engines do too!

Website maintenance: Time to clean up your site

So, how do you keep your website fresh and clean? Here are a few pointers: 

  1. Update or delete? Decide what you want to do with your old content;
  2. Check and fix 404 error pages and broken links;
  3. Fix and prevent duplicate content;
  4. Make sure to keep your content fresh. 

Marketing term of the week!

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page – (Website)

A Landing page is a page on your website that a visitor can go to that has more information about what you are advertising or writing about.

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page - (Website)

What our customers are doing

At Assertive Marketing we deal with small business all of the time. So we just thought we would show you some of the content that some of our small business clients are doing.

The Solar Energy Installers Association
of Victoria

The Solar Energy Installers Association of Victoria

On May 5th and 6th SEIA VIC had it’s annual conference in Ballarat. This conference was one of the first in Victoria to be held in person and not on Zoom or a webinar.  This years conference theme was “Taking Care of Business” Practical Solutions to Survive in Solar.

The quality of speakers and sponsors were outstanding with industry bodies such as NECA, The CEC, Worksafe Victoria as well as Solar Victoria. There were also special training sessions conducted by Selectronic with PowerPlus Energy and DPA Solar with Victron Energy. 

A lot of work went into the conference not only by the Assertive Marketing team but also the SEIA Vic committee (special thanks to Wendy Reilly). 

But the real kudos goes out to the Solar Installers who take a couple days away from their business to participate and make this conference one of the better ones in Australia. Thank you for your time and involvement in our Association. 

Now that this year is all done and dusted we look forward to a bigger and better conference next year.

I hope this helps you with your marketing.

Until next time

The team at Assertive Marketing

The importance of having good customers.

The importance of having good customers.

How to get good customers, especially when we are just starting out.  We all know that as a small business the first thing we need is customers. Every business must build on its first few sales. In doing this you build both financially and in confidence. However, a bad customer can destroy them both. It is cash flow and confidence that carries a small business through the hard times. Although it all sounds great to have only the customers of your choosing, it’s often the case that you need any customer you can get. However, it is important to note that as you build confidence you will start to understand that there are the right customers to deal with.

What is a Good Customer?

A good customer is one that understands the value that you or your product bring to the transaction. For example, if you sell a high-quality service or product a good customer understands that haggling for a better price is not the best way to approach the transaction. Instead, they understand that quality has a price. Therefore, it is so important to understand what value your business has to the “good customer”.  If you can understand why you do what you do, that message becomes clear. It will then attract the right customer. Back to the example, if someone is after a cheap product then they know they can’t get it from you. They will get it from someone else who sells a cheap product. Once you understand your offer then you can target your business to the right customer.

Finding a Good Customer before the sale

First, you must listen to what a potential buyer is saying to you. The way they approach the transaction will determine the value they place in you. This will give you signs of the way they treat you when they are a customer. Here are a few things to look for before taking on a new customer:

  1. The way they talk about the price – Haggling or giving you quotes from competitors
  2. Are they aggressive? – Do they give threats about the service they require (do this or else)
  3. You give them a price and then you have to justify that your product is worth it. This should have been done before the price is given
  4. They want you to drop everything for them

These are just a few things and obviously not binding on all parties, but if you have had a bad customer remember the way they approached the sale. The saying “something left a bad taste” You must remember what it looked like before you tasted it. There are signs that things will be hard work if they continue. We must remember as a small business who you deal with will affect your whole life, (family, lifestyle, etc.).

How to get the Good Customer

Here are some ways to get a good customer:

  1. Know your offer – understanding exactly what you will bring to a potential customer
  2. Know who your offer fits best – Target the right customers so there is no mistake or misfit.
  3. Have a certain procedure that you must go through before you deal with a potential customer. – It could be a certain set of questions that you ask them before going any further. We use the Why questionnaire as it shows us the level of commitment someone is willing to take to work with us.
  4. Identify the good customers you already have and reflect on the transactions you have with them – what is it about them that makes them so good to work with.

Running a small business is hard work and takes a lot of dedication and confidence. There is really no such thing as a bad customer. There is, however, a certain customer that may not fit your company. This can lead to bad experiences. Gaining any customer takes a lot of effort so if you already have good customers look after them. They are hard to find.

Marketing is Changing

Marketing is Changing

What is Content Marketing?

With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of getting your brand known and recognized for the longer term. It’s called Content Marketing. It’s a way of selling without using ads. It is more about giving valuable information to someone who would be interested.

Watch the video to understand how!

Here’s how it works.

You create videos, blogs, and other material that solves a potential customer’s problem.
Let’s say you make a product that helps someone to do organise their storage and reduce clutter. Instead of just talking about your product, your content should be about ways to help someone reduce the clutter.

In this way, someone who wants to find out how to “organise their space” will see your content online and get value from it.

 

Problem – Solution – Trust

What happens is when that person gets value from your content, they will start to trust your brand. It’s like you are the expert in the area and you are there to help them. Over time they will start to get more value out of your content. So, when they are ready to buy, they know who to go to. You!
They will also start to become your biggest fans and pass the word on to their friends. It works on this simple concept. People want solutions to their problems.

 

Start Solving Problems

So, start solving problems. That way you will gain an audience that values what you do and more importantly trusts you.

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