User-centred web design

User-centred web design

User-centred web design

User-centred web design

UX (user experience) matters

In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user experience factors, to form the page experience update.

Download speed.

For users, waiting for pages to load can be stressful. Not to mention the maddening on-site performance that some websites offer that leads to miss-clicks and the like. According to Google, “Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page.”

Customer relevance

Google also stated: “While page experience is important, they still seek to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.”

Web Vitals

Early May 2020, Google announced Web Vitals — a thoroughly researched set of metrics to help anyone determine opportunities to improve the experience of their sites. Within those new metrics, there is a subset of metrics every site owner should focus on, the so-called Core Web Vitals. According to Google, “Core Web Vitals are a set of real-world, user-centred metrics that quantify key aspects of the user experience.”

User-centred web design

User-centred web design is defined as the objective of designing to increase the usefulness as well as usability of websites. There are many factors that apply to both usefulness and usability; navigability and efficient information retrieval are just two examples.

The Core Web Vitals

The Core Web Vitals will evolve over time and new ones might be added in due time. For the first round, Google identified three specific focal points:
• Loading,
• Interactivity,
• Visual stability.


Remember! A good story lasts years. Start telling yours!

What makes a good website?

What makes a good website?

what makes a good website

What makes a good website?

Building a good website is not as simple as it seems. It’s not just about buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. Building a good website depends on what kind of site you have and who do you want to target? Importantly what you want to achieve? Here are 7 tips that can help your site become a good site and a better search result inline.

Have a clear goal.

Why would anyone come to your site and do business with you? It’s not just that you have an awesome product. You need to have a mission and goal for your website.

Great design.

Your website must have a great design. Your message should come across loud and clear. The design should be on-brand and well-thought-out. But more importantly, your site should be clear and easy to use for everyone.

User-centred content.

Good content helps your users accomplish their goals. The content you offer should be clear and easy to understand by using the same language the users know well.


Is your website trustworthy, safe and secure? Both search engines and users are looking for signals that signify trust. A missing green lock icon might mean you don’t take security seriously.

Mobile-friendly (or rather, designed mobile-first).

Google is now only looking for mobile friendly sites. For the last couple of years, mobile traffic has kept growing and growing. If your site is not mobile-friendly by now, you should get to it and work on your mobile SEO.

Your website has technical expertise.

A good website is easily crawlable and shows search engines what they can and can’t index. A good website loads super-fast, from anywhere in the world. Make sure you do everything you can to get those pages to load as fast as possible.

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