Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a website uses to give search engines such as Google information about what your page is about. Google will then match a website’s keywords with the terms and words that people are searching for.
Terms and phrases
When someone uses Google, they will enter some search terms. Google will then match them to a website that has these or similar terms. So, it is a matching process. Although this is a simplified explanation, there is so much more to SEO.
How it works
To make it simple on this webpage we have used the term “what are keywords” as this is the keywords we are optimising for. We have put this term in certain places on the page and tried not to overuse the term as Google will see through that. When someone Googles this term or words similar, if we have done all of the other things needed, we will be given a high rank on Google.
Other issues relating to keyword SEO
The link or URL of the page should have these terms in them. The information should be about the keywords. And it also helps to link this page to other pages on the website that have similar information. For example, we also have a page that talks about how to link your website pages to gain better search engine optimisation. When you read this page, you will understand more about the intricacies of SEO.
Need help being found on Google?
If you need help being found on Google just talk to us as we can help out.