A better way to post on social media

A better way to post on social media

A better way to post your social media posts

A better way to post on social media.

Many small businesses think that just posting what you have done is enough to attract potential customers. They will post pictures of their work be it a completed a Solar installation or a completed product built in your factory. They assume that is all that you need to do to attract potential interest. Well, it doesn’t hurt, as long as you are doing something. Remember if you are saying nothing then no one will see you. But there is a better way of doing this.

The better way

There are smarter ways of posting things on social media. For example, instead of saying “we did this” or “look what we did” do it in a more meaningful way. Do it in a way that can gain an interest in a potential customer. Here’s some tips on how to do this:

Talk about your customer!

Your customer bought something from you because they needed to solve a problem that they had. Let’s say it was to save electricity costs or they needed to extract heat from their factory. Whatever the story is talk about that. For example, “our customer wanted to save costs on their power usage, so we installed a system that would give them less reliance on the grid”.

Customers need their problems solved.

With your social media posts, you want to attract similar people. The target audience is other people who are like your customer. Other people who are looking to do the same thing or solve a similar problem. They will see your post and it will trigger an interest for them. They will become interested because it something that interests them.

Building a good story

When you post on social media you should be creating a consistent story that relates to your business and the way you help your customers. Let’s face it we are all in business to solve customer problems. When you tell your story have your past, current and future customers in mind.

 

Remember! A good story lasts years. Start telling yours!

How to create your content marketing strategy

How to create your content marketing strategy

Here’s some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can. Businesses often use content marketing to build an audience and to achieve at least one of these results:

  • Increased revenue
  • lower costs
  • Find better customers

Your content marketing plan

Your content marketing plan should be very tactical. It must document the specifics of how you will execute your strategy. It’s important to understand that you need a content marketing strategy BEFORE you build your content plan. It’s a marketing plan that specifically relates to content and it should include:

  • The key topic areas you will cover
  • What content you will create
  • When and how to share your content
  • And specific calls to action

Why documenting your strategy is important?

With a documented content marketing strategy you will become more effective in the process of content marketing. It will help you understand the use of all content marketing tactics and social media channels. It allows you to gain a better perspective of why and how you are doing things.

What to include in your content marketing strategy?

Your content marketing strategy outlines your key business and customer needs. It details how you will use content to address them. Your content plan should be unique to your business. Here are some components that you should include:

Your audience personas:
  • Describe the specific audiences for whom you will create content. What are their needs, and what their content engagement cycle might look like.
Your brand story:
  • Your business has its own important story. Describe your content marketing in terms of what ideas and messages you want to communicate from that story. How do the messages differ from the competition?
Your channel plan:
  • What platforms are best for your business. Where is your audience and where do they get their information from; LinkedIn, Facebook Instagram and so on. Include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one.
Measurement and metrics

This could be:

  • Increase website traffic
  • Add to the sales pipeline marketing-qualified leads per year
  • Generate revenue

We all know that it is hard to put plans together. That’s why a simple one-page plan should be enough for you to understand why, what and how you want to achieve your content marketing goals.

Remember! A good story lasts years. Start telling yours!

Good luck with your content Marketing.

What you should be doing to get through COVID-19

What you should be doing to get through COVID-19

We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians will get through anything that the world will throw at us. It’s just who we are. So, what you do right now will determine what happens to your business when things start getting back to normal.

Marketing during covid-19

Here’s what you should be doing.

Don’t stop your marketing Activities

If you are still running your business and are still doing some marketing do not stop it! When it’s all over the last thing you want to be doing is having to start it all up again from scratch. You have been doing a lot of hard work to get customers to notice you and be at the forefront of their purchasing minds don’t let it go!

Increase what you are doing online

If you are still putting things online this is the time to increase what you are doing. As people work from home, we have noticed that more people are posting things online. So, if your message pre-crisis was getting say 20% of the views it now will most likely go down to 10%. This is because there is simply more things being posted and are now cluttering up everyone’s feed. If you were doing say 2 posts a week you now need to increase this to one every day even more.

Hit it hard!

A lot of people think that they are annoying people by what and how much their business posts online. You are not! I repeat you are not annoying anyone! What you are doing is increasing your chances of being seen. If your friend says “gees you post too much” just take them as a friend and not a potential buyer. A potential buyer needs to see your business through the clutter of everything else. The way to get through that clutter is by relevance, consistency, and now volume.

Start some activities

If you aren’t doing any marketing, you need to start it now. I’m not talking advertising that costs too much and things may be tight. I’m talking being on social media and getting your business in front of potential customers. People need to be aware of you for when they are ready to buy.

Be seen!

By following these simple steps, you will ensure that your potential to getting noticed will increase. And you want to be in the forefront of people’s minds when they are ready to buy!

So, in summary here’s my suggestion. Increase your activity to get more business now and when the crisis is over. There is no point in being subtle and waiting for the customers to come to you and the end of it all. The more active you are the more people see your product. That means:

  • More posts online
  • More content to give your potential audience help
  • Start to get noticed

Good luck with all of your endeavours keep safe and let’s build Australia again!

 

What are Keywords

What are Keywords

Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a website uses to give search engines such as Google information about what your page is about. Google will then match a website’s keywords with the terms and words that people are searching for.

Terms and phrases

When someone uses Google, they will enter some search terms. Google will then match them to a website that has these or similar terms. So, it is a matching process. Although this is a simplified explanation, there is so much more to SEO.

How it works

To make it simple on this webpage we have used the term “what are keywords” as this is the keywords we are optimising for. We have put this term in certain places on the page and tried not to overuse the term as Google will see through that. When someone Googles this term or words similar, if we have done all of the other things needed, we will be given a high rank on Google.

Other issues relating to keyword SEO

The link or URL of the page should have these terms in them. The information should be about the keywords. And it also helps to link this page to other pages on the website that have similar information. For example, we also have a page that talks about how to link your website pages to gain better search engine optimisation. When you read this page, you will understand more about the intricacies of SEO.

Need help being found on Google?

If you need help being found on Google just talk to us as we can help out.

 
A better way to promote your business on Social Media

A better way to promote your business on Social Media

This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves.

So, I just wanted to touch on how you can promote your business in a more efficient manner.

One of the easiest ways to promote yourself is on social media.

This seems like a normal process of getting noticed it is actually part of a growing trend in the marketing industry. This trend is called Content Marketing.

 

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It is different from the advertising model where a business will pay for specifically written ads, Content marketing is about building an online interest from a potential customer.

However, a lot of solar businesses are simply just putting their installs online hoping for someone to notice. This is ok as at least it is doing something but there is an easier way. Here are some steps I suggest you take.

 

Have a plan

One of the most important elements of social media or content marketing is consistency. By having a plan to follow you can keep the consistency that is so important. In this plan answer the following:

 

What do you want to achieve?

More sales, better brand recognition? By answering this question, you can work out what content you will need to produce.

 

Who do you want to target?

Is it a commercial business or the consumer market?

 

What are your strengths?

What are you good at? What makes you more profitable? There is no point in getting a project where you will not make money. If you are building a business, it is better to get the jobs that work for you. Find out what they are.

 

What problem are you solving?

Now that you have worked out what is best for your business your target audience will become clearer. This audience must have a problem to solve. You start with a problem your customers or potential customers may face. Then you solve that problem. If you are helping them out and if you are true to what you say they will start to trust you.

 

The type of posts

As mentioned earlier you are now no longer posting about your installs and how great you are. You are posting about a problem you have solved. Sure, you can use the pictures and videos, but the message has changed. Something like Customer “A” wanted to solve a particular problem, you solved the problem with a product that you sell or make. They now have a better… You get the picture.

 

Lead them to your website

Your website is the only digital asset that you own. Social media platforms are not yours and are therefore shared by everyone even your competitors. Your post should lead the audience to find out more on your website. The story that you have written must be posted on your website. What is put on social media is a snippet, a picture and link that goes back to your website. From here you can own the customer and give them an experience that is truly yours.

 

Being found on Google searches

This strategy even works with website optimisation (or being found on Google). People will search for that problem, if you answer it then Google will give you a higher ranking. They will find your story (that is posted on your website) and click on it to find out more.

Assertive Marketing Launches new book at SEIA Vic Conference 2019

Assertive Marketing Launches new book at SEIA Vic Conference 2019

Why we presented?

Assertive Marketing was asked to present by the SEIA Vic Committee because a growing need for Solar Installer companies to understand more about marketing. “It was the perfect opportunity to talk about the book” Said Gerard McAllister Director of Assertive Marketing. “Given our many years in the Solar Industry helping the smaller businesses it seemed appropriate to launch the book at this conference”.

Criteria for presentations

All of the presentations at the conference are there to serve as training for the Solar Installer. “It is important to the integrity of the Conference to have all of our speakers deliver something of value to our delegates”. Said Phil Smith SEIA Vic President.

About the Book

This book is about helping small business compete against larger companies. It is a simple “How to do” book that explains the concepts and ideas of modern Marketing and gives a structured approach to your marketing. Showing you practical tips, advice and “To Dos” that the Solar Installer can follow and get success from. It is an interactive real guide where documents can be downloaded and used for your own business. You can even ask the author for advice.

The SEIA Vic Conference

The SEIA Vic Conference is becoming one of the premier events of the Solar Installer year. The Conference brings together a mixture of older experienced Installers who have the practical knowledge of years of experience, and younger innovative Installers that are all over new technology. This year the conference came to Melbourne and the quality of presenters were amongst the industries best.

You can find out more about the “How to Market you Small Installer Business” Book here

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