Melbourne Software Reseller Increases Sales By Using Content Marketing

Melbourne Software Reseller Increases Sales By Using Content Marketing

Melbourne Software Reseller Increases Sales By Using Content Marketing

Stephen Mullens is the owner of SNC Solutions a local IT company and reseller of the Hexagon RADAN range of sheet metal software for the Australia and New Zealand market.

Melbourne Software Reseller Increases Sales By Using Content Marketing

Tell us about SNC Solutions?

I’ve been in Sheetmetal fab for a long time. I first started on the floor as a machine operator. I started to move into a more IT software role. I have always had a passion for computers ever since I bought my first Commadore 64 in the 80’s. I helped the company I was working for with their software and CAD / CAM applications. I started SNC Solutions because I saw a need for Sheetmetal fab companies to have more control over their processes. There is some good software that can help with managing their operations.

What does SNC Solutions do?

We offer Sheetmetal IT services and in particular CAD/CAM and MES/ERP software that has a total solution for their operation. We have been selling Hexagons’ RADAN solutions into Australia and New Zealand for a few years.

What is RADAN?

RADAN software is acknowledged as one of the world’s leading PC based solutions for the Sheetmetal Cutting industry. Our product portfolio has grown into other Hexagon software such as a full range of CAD/CAM and MES/ERP applications. It is a full solution including RADAN, Designer, Radtube and even the MES/ERP applications such as Workplan. We have put our heart and soul into these products and the results are coming.

What did you want from your marketing?

We wanted to increase our awareness within the market. We identified that LinkedIn and Facebook were great places for us to find new business. So, what we needed was to gain more followers we just didn’t know how to do that, and we certainly didn’t have the time.

Why did you choose Assertive Marketing?

I had seen some of the content material that they had been doing for a customer of ours CMTS Sheetmetal Machines. I asked Michael the owner who was doing their marketing? He put me on to Assertive Marketing. I called Gerard and he came around the next day and we talked about what we wanted to achieve, and he explained the possible ways we could do it. He explained how it all worked and how we needed to start our content marketing to gain awareness and of course increase followers.

It’s not just about posting material on Online.

Gerard explained to us that we needed to do more than just post Online about our products and what we are doing. It’s not about what we do as so much about how we can help. So, they went and started creating stories and content that helped, educated, and drew interest from our potential audience. Every post or story had to have a page or link to our website that led a potential customer to find out more information. Together we created so much content that we could have a consistent strategy with posts going out daily. This gained an audience for us in no time.

How did you find Assertive Marketing to deal with?

Excellent! Very knowledgeable. They know their stuff and they talk in a down to earth manner. The best thing was they also know manufacturing, so you don’t have to explain everything to them. It’s good to work with someone that knows our industry. I would ring them and ask if I could do this or I’d come up with an idea, and they would get on to it straight away. Nothing was too much trouble for them. Stories, videos you name it.

Have you seen any results from the marketing?

The marketing has been fantastic! We have grown our LinkedIn followers and our sales have grown. In fact, we just won the Hexagon global “Outstanding Achievement Award – Sheet Metal” at the Global Reseller Conference 2021. Their main points for the award were:

Your relentless efforts to grow business are being recognised through this award on account of following key achievements as a HEXAGON Distributor of sheet metal solutions.

  • Consistent year on year sales growth (even during the pandemic times)
  • Taking initiative to successfully launch & implement “End to End Complete Solution for Sheet Metal” at multiple accounts
  • Continuous marketing activities / information sharing through your own social media channels
  • ……and many more

It was so good to get this acknowledgement from such a large international company. It was also good to see the results of our marketing activities.

What’s the future for SNC Solutions?

We are looking for more growth. We have just hired a new staff member, so we need to keep things growing. And that includes the marketing. We are a small business, so we do not have the resources to hire a full-time marketing person. That’s where Assertive Marketing comes in. They are external but it is like they are a part of our team. Its our close relationship with them that allows us to work together and have that trust that things will get done.

What makes a good website?

What makes a good website?

what makes a good website

What makes a good website?

Building a good website is not as simple as it seems. It’s not just about buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. Building a good website depends on what kind of site you have and who do you want to target? Importantly what you want to achieve? Here are 7 tips that can help your site become a good site and a better search result inline.

Have a clear goal.

Why would anyone come to your site and do business with you? It’s not just that you have an awesome product. You need to have a mission and goal for your website.

Great design.

Your website must have a great design. Your message should come across loud and clear. The design should be on-brand and well-thought-out. But more importantly, your site should be clear and easy to use for everyone.

User-centred content.

Good content helps your users accomplish their goals. The content you offer should be clear and easy to understand by using the same language the users know well.

Security.

Is your website trustworthy, safe and secure? Both search engines and users are looking for signals that signify trust. A missing green lock icon might mean you don’t take security seriously.

Mobile-friendly (or rather, designed mobile-first).

Google is now only looking for mobile friendly sites. For the last couple of years, mobile traffic has kept growing and growing. If your site is not mobile-friendly by now, you should get to it and work on your mobile SEO.

Your website has technical expertise.

A good website is easily crawlable and shows search engines what they can and can’t index. A good website loads super-fast, from anywhere in the world. Make sure you do everything you can to get those pages to load as fast as possible.

Small Business Newsletter

Small Business Newsletter

Welcome to the Small Business Newsletter.  I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). 

We also have a great story from one of our customers SEIA VIC who had it’s annual conference in Ballarat.

Tip of the week!

Website maintenance: Time to clean up your site

Keeping your website and content up-to-date is important: not only do your visitors like that, but search engines do too!

Website maintenance: Time to clean up your site

So, how do you keep your website fresh and clean? Here are a few pointers: 

  1. Update or delete? Decide what you want to do with your old content;
  2. Check and fix 404 error pages and broken links;
  3. Fix and prevent duplicate content;
  4. Make sure to keep your content fresh. 

Marketing term of the week!

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page – (Website)

A Landing page is a page on your website that a visitor can go to that has more information about what you are advertising or writing about.

A good example of a landing page is when you have posted something on social media you can link that post to your blog page (landing page). It will bring people to your website.

You can find out more terms here…

Landing page - (Website)

What our customers are doing

At Assertive Marketing we deal with small business all of the time. So we just thought we would show you some of the content that some of our small business clients are doing.

The Solar Energy Installers Association
of Victoria

The Solar Energy Installers Association of Victoria

On May 5th and 6th SEIA VIC had it’s annual conference in Ballarat. This conference was one of the first in Victoria to be held in person and not on Zoom or a webinar.  This years conference theme was “Taking Care of Business” Practical Solutions to Survive in Solar.

The quality of speakers and sponsors were outstanding with industry bodies such as NECA, The CEC, Worksafe Victoria as well as Solar Victoria. There were also special training sessions conducted by Selectronic with PowerPlus Energy and DPA Solar with Victron Energy. 

A lot of work went into the conference not only by the Assertive Marketing team but also the SEIA Vic committee (special thanks to Wendy Reilly). 

But the real kudos goes out to the Solar Installers who take a couple days away from their business to participate and make this conference one of the better ones in Australia. Thank you for your time and involvement in our Association. 

Now that this year is all done and dusted we look forward to a bigger and better conference next year.

I hope this helps you with your marketing.

Until next time

The team at Assertive Marketing

How are you Currently Promoting your Small Business?

How are you Currently Promoting your Small Business?

How are you currently promoting your small business? You need to do an analysis of what you are currently doing. If you are advertising anywhere or even what social media sites you are on. I often find that businesses will often forget that they are doing any kind of advertising or social media. You must remember that any kind of activity is communicating something to the market. So, if there is a website or social media page that you have created (especially if it is your personal account) you must now look at what you are communicating. Going through the Why or Purpose statement will help you to formulate the correct message as it will show you what your company is all about.

What is the current advertising?

Go through your current advertising and promotion and find what you are doing on:

Social media platforms

List down all the activities you are doing online and why you are doing them:

  • Facebook
  • Linkedin
  • Twitter
  • Instagram

Email campaigns

Are there any campaigns that you are running now or newsletters to your customers? If so have a look at what messages you have been sending.

Local marketing

List down all the things you are doing within your local environment such as advertising in local papers or magazines.

Communication strategy and promotion

From your Why or Purpose statement you can set out what your key messages will be. Be clear with the message that is going to the market. These statements will be put on all your communications including website, any sales documents as well as any advertising that you may be conducting. It allows you to be confident that your message is not misconstrued. Clear and Concise.

To Do:

Now what you should be doing is going back to the list of communications that you listed before and see what you are saying. Is it communicating your Why or Purpose? If not, then you need to change them all so that they do reflect your Why or Purpose. A big mistake that a lot of businesses make is to always be communicating what their industry is communicating. You must remember that a potential customer may not know the ins and outs of your industry. So talk to the customer.

What have we learned?

  • You need to do an analysis of what your current communication is.
  • Remember that any kind of activity is communicating something to the market. So, if there is a website or social media page that you have created (especially if it is your personal account) you must now look at what you are saying.
  • Going through the Why or Purpose statement will help you to formulate the correct message as it will show you what your business is all about.

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