Content Marketing Tips

Content Marketing Tips

Content Marketing

Content Marketing Tips

Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer.

Your content goals
Before you get started ask yourself these questions:

What is the purpose of your content?

Who are you helping?

How will your business help them in a way no one else can?

 

Where to post?
What social platforms are best for your business?

Ask: Where is your audience and where do they get their information from; LinkedIn, Facebook, Instagram, and so on.

Ask: Where are your competitors? You need to be where they are.

 

Your brand story
Your business has its own important story. When creating content add things like:

Why you do what you do?

How you do what you do?

This helps to differentiate your business from the others

Do something!

Sometimes we get caught up in a lot of strategy that may bog you down. But as a small business sometimes you just have to get your content started.  Remember if you are saying nothing then no one will see you.

 

Make it relevant to a potential buyer.

Many small businesses think that just posting what you have done is enough to attract potential customers. They will post pictures of their work, or a completed product built in their factory. Don’t assume that this is all that you need to do to attract potential interest.

Although it is good that you are doing something. Remember if you are saying nothing then no one will see you.

Find something that will resonate with a potential customer!

 

Talk about your customer!
Your customer bought something from you because they needed to solve a problem that they had. Let’s say it was to save electricity costs or they needed to extract heat from their factory. Whatever the story is, talk about that. For example, “our customer wanted to save costs on their power usage, so we installed a system that would give them less reliance on the grid”.

Don’t stop your marketing Activities

No matter how good your or bad your business is going. If you are still doing some marketing do not stop it! When it’s all over the last thing you want to be doing is having to start it all up again from scratch. You have been doing a lot of hard work to get customers to notice you and be at the forefront of their purchasing minds don’t let it go!

 

Increase what you are doing online

If you are still putting things online this is the time to increase what you are doing. As people work from home, we have noticed that more people are posting things online. So, if your message pre-crisis was getting say 20% of the views it now will most likely go down to 10%. This is because there are simply more things being posted and are now cluttering up everyone’s feed. If you were doing say 2 posts a week you now need to increase this to one every day even more.

 

Hit it hard!

A lot of people think that they are annoying people by what and how much their business posts online. You are not! I repeat you are not annoying anyone! What you are doing is increasing your chances of being seen. If your friend says “you post too much” just take them as a friend and not a potential buyer. A potential buyer needs to see your business through the clutter of everything else. The way to get through that clutter is by relevance, consistency, and now volume.

 

Start some activities

If you aren’t doing any marketing, you need to start it now. I’m not talking advertising that costs too much and things may be tight. I’m talking about being on social media and getting your business in front of potential customers. People need to be aware of you for when they are ready to buy.

 

Be seen!

By following these simple steps, you will ensure that your potential to getting noticed will increase. And you want to be in the forefront of people’s minds when they are ready to buy!

That means:

More posts online

More content to give your potential audience help

Start to get noticed

 

Building a good story
When you post on social media you it is good to create a consistent story that relates to your business and the way you help your customers. We are all in business to solve customer problems. Tell your story about how your business solved a customer problem.

When you tell your story have your past, current, and future customers in mind.

Solve customers’ problems.
With your social media posts, you want to attract similar people. The target audience is other people who are like your customer. Other people who are looking to do the same thing or solve a similar problem. They will see your post and it will trigger an interest for them. They will become interested because it is something that interests them.

Remember! A good story lasts years. Start telling yours!

How often should you blog or post on social media?

How often should you blog or post on social media?

I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider:

Your Audience. 

What does your audience want? It all depends on them. If you are targeting people who want to go to your restaurant, you might want to blog or post often but keep them short. If you write very technical blogs for a more thought out purchase, you could write less often because there is a lot to digest in them.

Be consistent.

Don’t do it all at once or you will burn out.

Have a Plan. 

Having a content calendar means you don’t need inspiration every time you sit down to write content. It also encourages you to create the content because you have it in the diary.

Get Inspiration. 

Just start writing! And keep writing until you have a blog. Then leave it, come back to it and edit it.

A Great Example of Creating Content Marketing

A Great Example of Creating Content Marketing

Content that informs

Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer of Solar systems. The interview/article talks more about the end customer than it does about DPA Solar or Swan Hill Solar. It talks about why the end customer needed to get Solar.

 

Similar problems to solve

The reason for this is that by talking about the end user it will trigger a similar potential end user. Someone who has a similar problem that needs solving. As I keep saying content marketing is all about offering information that helps. When you offer information that helps someone with a problem you will gain the trust of that person/customer.
Problem – Solution – Trust.

 

Who your audience is

DPA Solar doesn’t want to talk to the end user they want the interest of the Solar Installer.

 

The stategy works

So, the strategy we embarked on is to drive interest in the result, a Solar System. By helping to create that interest DPA Solar will increase the size of the market that they exist in. If someone comes across this article online, they will not only be informed about the Solar System (their interest) but who to get the system from.

The strategy is also a good collaboration between the customer and the supplier.

Nice work all round!

How to get leads from your content marketing

How to get leads from your content marketing

HOW TO GET LEADS FROM YOUR CONTENT MARKETING

CONTENT MARKETING STRATEGY

Download the e-book

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How to get leads from your content marketing

About The Book

How to get leads from your content marketing

This eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid content Marketing strategy.

The formula for being successful with your content marketing strategy is simple:

  • Get Found (drive traffic to your site)
  • Generate leads and customers from that traffic)
  • Analyse (be smart about what worked and what didn’t).

This methodology maps nicely to a list of core services that you should do to drive better results to your website.

Download the e-book

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User-centred web design

User-centred web design

User-centred web design

User-centred web design

UX (user experience) matters

In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user experience factors, to form the page experience update.

Download speed.

For users, waiting for pages to load can be stressful. Not to mention the maddening on-site performance that some websites offer that leads to miss-clicks and the like. According to Google, “Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page.”

Customer relevance

Google also stated: “While page experience is important, they still seek to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.”

Web Vitals

Early May 2020, Google announced Web Vitals — a thoroughly researched set of metrics to help anyone determine opportunities to improve the experience of their sites. Within those new metrics, there is a subset of metrics every site owner should focus on, the so-called Core Web Vitals. According to Google, “Core Web Vitals are a set of real-world, user-centred metrics that quantify key aspects of the user experience.”

User-centred web design

User-centred web design is defined as the objective of designing to increase the usefulness as well as usability of websites. There are many factors that apply to both usefulness and usability; navigability and efficient information retrieval are just two examples.

The Core Web Vitals

The Core Web Vitals will evolve over time and new ones might be added in due time. For the first round, Google identified three specific focal points:
• Loading,
• Interactivity,
• Visual stability.

 

Remember! A good story lasts years. Start telling yours!

A better way to post on social media

A better way to post on social media

A better way to post your social media posts

A better way to post on social media.

Many small businesses think that just posting what you have done is enough to attract potential customers. They will post pictures of their work be it a completed a Solar installation or a completed product built in your factory. They assume that is all that you need to do to attract potential interest. Well, it doesn’t hurt, as long as you are doing something. Remember if you are saying nothing then no one will see you. But there is a better way of doing this.

The better way

There are smarter ways of posting things on social media. For example, instead of saying “we did this” or “look what we did” do it in a more meaningful way. Do it in a way that can gain an interest in a potential customer. Here’s some tips on how to do this:

Talk about your customer!

Your customer bought something from you because they needed to solve a problem that they had. Let’s say it was to save electricity costs or they needed to extract heat from their factory. Whatever the story is talk about that. For example, “our customer wanted to save costs on their power usage, so we installed a system that would give them less reliance on the grid”.

Customers need their problems solved.

With your social media posts, you want to attract similar people. The target audience is other people who are like your customer. Other people who are looking to do the same thing or solve a similar problem. They will see your post and it will trigger an interest for them. They will become interested because it something that interests them.

Building a good story

When you post on social media you should be creating a consistent story that relates to your business and the way you help your customers. Let’s face it we are all in business to solve customer problems. When you tell your story have your past, current and future customers in mind.

 

Remember! A good story lasts years. Start telling yours!