A better way to post on social media

A better way to post on social media

A better way to post your social media posts

A better way to post on social media.

Many small businesses think that just posting what you have done is enough to attract potential customers. They will post pictures of their work be it a completed a Solar installation or a completed product built in your factory. They assume that is all that you need to do to attract potential interest. Well, it doesn’t hurt, as long as you are doing something. Remember if you are saying nothing then no one will see you. But there is a better way of doing this.

The better way

There are smarter ways of posting things on social media. For example, instead of saying “we did this” or “look what we did” do it in a more meaningful way. Do it in a way that can gain an interest in a potential customer. Here’s some tips on how to do this:

Talk about your customer!

Your customer bought something from you because they needed to solve a problem that they had. Let’s say it was to save electricity costs or they needed to extract heat from their factory. Whatever the story is talk about that. For example, “our customer wanted to save costs on their power usage, so we installed a system that would give them less reliance on the grid”.

Customers need their problems solved.

With your social media posts, you want to attract similar people. The target audience is other people who are like your customer. Other people who are looking to do the same thing or solve a similar problem. They will see your post and it will trigger an interest for them. They will become interested because it something that interests them.

Building a good story

When you post on social media you should be creating a consistent story that relates to your business and the way you help your customers. Let’s face it we are all in business to solve customer problems. When you tell your story have your past, current and future customers in mind.

 

Remember! A good story lasts years. Start telling yours!

A better way to promote your business on Social Media

A better way to promote your business on Social Media

This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves.

So, I just wanted to touch on how you can promote your business in a more efficient manner.

One of the easiest ways to promote yourself is on social media.

This seems like a normal process of getting noticed it is actually part of a growing trend in the marketing industry. This trend is called Content Marketing.

 

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It is different from the advertising model where a business will pay for specifically written ads, Content marketing is about building an online interest from a potential customer.

However, a lot of solar businesses are simply just putting their installs online hoping for someone to notice. This is ok as at least it is doing something but there is an easier way. Here are some steps I suggest you take.

 

Have a plan

One of the most important elements of social media or content marketing is consistency. By having a plan to follow you can keep the consistency that is so important. In this plan answer the following:

 

What do you want to achieve?

More sales, better brand recognition? By answering this question, you can work out what content you will need to produce.

 

Who do you want to target?

Is it a commercial business or the consumer market?

 

What are your strengths?

What are you good at? What makes you more profitable? There is no point in getting a project where you will not make money. If you are building a business, it is better to get the jobs that work for you. Find out what they are.

 

What problem are you solving?

Now that you have worked out what is best for your business your target audience will become clearer. This audience must have a problem to solve. You start with a problem your customers or potential customers may face. Then you solve that problem. If you are helping them out and if you are true to what you say they will start to trust you.

 

The type of posts

As mentioned earlier you are now no longer posting about your installs and how great you are. You are posting about a problem you have solved. Sure, you can use the pictures and videos, but the message has changed. Something like Customer “A” wanted to solve a particular problem, you solved the problem with a product that you sell or make. They now have a better… You get the picture.

 

Lead them to your website

Your website is the only digital asset that you own. Social media platforms are not yours and are therefore shared by everyone even your competitors. Your post should lead the audience to find out more on your website. The story that you have written must be posted on your website. What is put on social media is a snippet, a picture and link that goes back to your website. From here you can own the customer and give them an experience that is truly yours.

 

Being found on Google searches

This strategy even works with website optimisation (or being found on Google). People will search for that problem, if you answer it then Google will give you a higher ranking. They will find your story (that is posted on your website) and click on it to find out more.

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