Small business and Marketing tips newsletter 7th September 2018
If you’re not measuring your activity how do you know it is the right choice?
Marketing can be expensive so If you’re going to commit time and money make sure you can measure the results. Set up ways to track conversions that stem from each marketing activity.
Also, try different things or run multiple types of marketing campaigns. This will allow you to compare marketing activities and see which perform best. Throw out the ones that don’t work and keep those that do.
If you don’t measure what you do how can you know it works?
It is often said that word of mouth is the best way of getting business. This is true. But how do you get word of mouth? The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will then talk about you and recommend your business to their industry peers or colleagues. That’s because they trust you.
So, what is word of mouth? It is that feeling that someone has about your business that impels them to let their world know about. It reflects on them. They have found this product/service that they are proud of because it helps them do what they do. They now want to share it with their contacts.
It’s important to note that word of mouth cannot be fabricated. People will either love you or they won’t. It can’t be forced.
A recap of last week’s training where we talked about “Talking the same language as your Customers”. It is so important to talk the language of the buyer as they are the ones who need to understand what you are offering them
You can read more about that here.
Next week’s training we will consider “Building a new audience for your business”. When staying in a small hotel in the tiny seaside town of Portreath Cornwall I encountered an interesting way where the owners had the place packed. It was a Monday night in the middle of March and what should have been a quiet night wasn’t. More on that next week…
Got an idea or a great business building tips?
If there you have an idea that may help others or just want to share let us know. We are always here to help. Just send us an email and we will respond. Who knows we may even put it in the next newsletter.