Marketing today can feel overwhelming. You know you need to stay visible, but it’s hard to keep up with content, strategy, and technology — especially when you are running a small team or working in a complex industry like manufacturing or renewables.

That is where we come in.

At Assertive Marketing, our Outsourced Marketing Director service gives you experienced, senior-level marketing guidance without hiring full time. It is ideal for businesses that want strategic direction and someone to keep things moving, without adding another in-house role.

What you get with an Outsourced Marketing Director

We work alongside you to plan, coordinate and manage your marketing activity. Our service includes:

• Monthly or fortnightly strategy sessions

• Clear marketing planning aligned to your business goals

• Oversight of content, email, SEO and digital channels

• Coordination with your team or suppliers

• Reporting and performance tracking

• Real world advice you can understand and use

This is not generic marketing consulting. We are hands on, practical, and deeply experienced in the Australian market.

Designed for manufacturers and business owners who want results

Most of our clients are business owners in manufacturing, software for manufacturing, or renewable energy. They are practical people who want marketing to make sense — not feel like guesswork.

We bring over 30 years of experience to your business and help make sense of what matters.

Whether you need to attract better leads, improve follow ups or build a clearer presence online, we guide the process and keep it on track.

Flexible. Affordable. No fluff.

This service is tailored to suit your stage of growth and how much support you need. We only take on a handful of clients at a time, so you always deal with us directly — no handballing to junior staff or call centres.

 

Is this the right fit for you?

You might benefit from an outsourced marketing director if:

• You are unsure where to focus your marketing

• You want results but do not have time to manage it

• You are not ready to hire a full time marketing manager

• Your current marketing feels inconsistent or reactive

• You need senior guidance, not generic advice

Let’s have a chat

If you are ready to take your marketing seriously, without adding a full time cost, book a call and let’s talk through your goals.

We offer a free initial conversation to see if we are the right fit.

Frequently Asked Questions (FAQs)

What is an outsourced marketing director?

An outsourced marketing director is a senior marketing professional who works with your business on a part-time or contract basis. They provide strategic direction, manage marketing activities and help you get better results without hiring someone full time.

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How is this different from hiring a marketing agency?

An outsourced marketing director becomes part of your team. You get direct input from a senior marketer who understands your business, not a rotating group of agency staff. It is more strategic, more personal and often more cost effective.

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Do I need to have a marketing team already?

No. We work with or without a team. If you already have someone doing content or social media, we can guide and coordinate them. If not, we help manage the process and bring in trusted suppliers when needed.

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How much time do I get with you?

We tailor the engagement to suit your business. Most clients meet fortnightly or monthly for planning, with regular check-ins and support in between. It is flexible and built around your needs.

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Can this help me get more leads or sales?

Yes. Our role is to make sure your marketing is aligned with your business goals. That means developing strategies to attract better leads, improve follow up and drive meaningful results — not just activity.

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Do you specialise in any industries?

Yes. We have deep experience working with manufacturers, renewable energy companies and software businesses. If your business is technical or industrial, we understand how to market it clearly and effectively.

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Is this suitable for small businesses?

Yes. Many of our clients are small businesses who are serious about growth. They want marketing that works, not a full-time staff member or a huge agency bill.