Small business and Marketing tips newsletter 10th August 2018

Tip of the week

Search Engine Optimisation Tips

This week we are going to focus on getting your website noticed by the search engines. So here are a few tips on how to do that.

Some Definitions

What is Search Engine Optimisation?

Search Engine Optimisation Tips

First of all, let’s explain what Search Engine Optimisation is. It is making your site attractive to search engines (such as Google, Bing and others) as well as attractive to potential customers.


Simply put Keywords are phrases that describe what you do.

A good way of adding keywords is by writing sentences on your website that make sense and have a reasonable amount of keywords within it. You can also use related words instead of endlessly repeating keywords.

Example: “We provide quality business services/products (insert your product/service) to help you with your XXX (whatever you help your customers do)”. The keywords here would be “quality business services/products”.

If you want to know a few other marketing terms you can go to our Marketing Terms page…

Find out more

On page content – Meta Tags and Meta Description


Meta tags are bits of code you can include within your web page’s HTML to help search engines and humans to understand what the web page is about.

Every web page you create has to have a meta title tag. This tag is the blue link that the search engines show when they list your web page on the results page. The meta description is a text snippet that describes what your specific web page is about.

If you are interested in getting more out of your Search Engine Optimization follow the below link for more information.

Find out more

Last Week

A recap of last week’s training “What is the best way to manage your Marketing”. You can read more about that here.

Find out more…

Next Week…

Next week’s training will talk about “How quickly should you get results from your marketing?”. We will go through the ways of doing this. More on that next week…

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