Small business and Marketing tips newsletter 14th September 2018
Talk to your customers
There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them. You won’t. If you have a customer that is satisfied with what you have sold or serviced them then they will be happy to hear from you.
So, if you have a list of past customers and I know a lot of you do, send them a message. This can be about any product enhancements or updates or even to just to keep in touch.
Remember if you don’t talk to them someone else will.
When staying in a small hotel in the tiny seaside town of Portreath, Cornwall I encountered an interesting way where the owners had the place packed with people. It was a Monday night in the middle of March and what should have been a quiet night wasn’t.
The owners purchased the place about 17 months ago when it was in a bad state. The rooms were dark and dingy and the bistro area was unappealing and drab. They knew the first thing they had to do was renovate. So, they did. At great expense. The next thing was to build an audience.
The competition in the town consisted of 2 other hotels all with a history, all with a loyal following. The new owners had to find a way of getting noticed without the major spend on advertising. They tried local papers but with no result. Then they tried something different.
A recap of last week’s training where we talked about “How to gain Word of Mouth”. The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will then talk about you and recommend your business to their industry peers or colleagues. That’s because they trust you.
You can read more about that here.
Next week’s training we will consider how you can’t fix the problem when you don’t know the full story? It is all about asking the right questions and listening.
More on that next week…
Got an idea or a great business building tips?
If you have an idea that may help others or just want to share let us know. We are always here to help. Just send us an email and we will respond. Who knows we may even put it in the next newsletter.