Small business and Marketing tips newsletter 31st October 2018
Communicate with your customers
A lot of small business think that they if they send an email to their current or old customers that they are annoying them. We all hate the unsolicited email, right?
But here’s the thing. If you have already had dealings with a customer no matter how long ago it was, then is that unsolicited? I’m not so sure.
If you have had dealings with someone then you are entitled to communicate with them again. It could be as simple as letting them know something is new or changed with the product. So, have a look at your old customer lists and start to think about how you can have some form of meaningful engagement with them.
You never know they just might want to talk to you again.
Understanding your customers
When it comes to understanding our customers they are often numbers measured and dissected by sales figures, demographics, location etc., But there is one fundamental thing that we continue to forget. Our customers are human. They are just like you and I and our own families.
Seeing them as human’s changes the way you approach them. As humans, we all fall into a set of innate instincts that guide our behaviour and patterns. These behaviours are the underpinning roots of our motivation. The reason why we do what we do.
In this training, I will introduce ‘The Human hierarchy of needs:
and how they affect the purchase
Why people buy our products?
A recap of last week’s training where we talked about “Getting your marketing process in order”. Ways in which you can manage your marketing activities. Marketing is not just ideas and creativity, it is procedures and structures.
You can read more about that here.
How can Assertive Marketing help you?
If you are a business that doesn’t do much with your marketing or don’t know how to start, we can help you. We know that many small businesses don’t have the time for marketing. You are too busy working in your business and not enough on your business. We can give you the structure and drive to get you going.
We do all marketing activities including; Creating your Marketing Plan, Website Design, Digital Marketing, Content Marketing, Social Media, Brochure Design, Graphic Design and much more.