So what is Marketing?
I was at a football club reunion the other week and a friend asked me what I did. I said to him that I run a marketing company. He looked at me and said, “yeah but what do you do?”. So, I started to tell him all of the things that I do. He looked at me with confusion and said, “I didn’t understand a word of what you just said”. I then thought how many other small businesses out there are confused about what marketing companies do. So, I’ll explain.
A marketing company will help you communicate your business to the right audience. That means we understand what your offer is, who your potential customers are and find the best way to get your message to that potential customer. It’s as simple as that.
How are you Currently Communicating?
I find that businesses will often forget that they are doing any kind of advertising or social media. You must remember that any kind of activity is communicating something to the market. So, if there is a website or social media page that you have created (especially if it is your personal account) you must now look at what you are communicating. Going through the Why or Purpose statement will help you to formulate the correct message as it will show you what your business is all about.
Things to do:
• Do an analysis of what your current communication is
• Look at what you are communicating. What is your message?
• Go through the Why or Purpose process to help you to formulate the correct message as it will show you what your business is all about.
A recap of last week’s training where we talked about “Analysing Your Target Customers”. Establishing who is your perfect customer by going through your current customers. If a customer is good to deal with then look for more like them. By profiling the good customers you can find potential customers that are similar.
You can read more about that here.
How can Assertive Marketing help you?
If you are a business that doesn’t do much with your marketing or don’t know how to start, we can help you. We know that many small businesses don’t have the time for marketing. You are too busy working in your business and not enough on your business. We can give you the structure and drive to get you going.
We do all marketing activities including; Creating your Marketing Plan, Website Design, Digital Marketing, Content Marketing, Social Media, Brochure Design, Graphic Design and much more.