Let’s start on a good note
I went to an industry exhibition yesterday and bumped into Stephen, a past customer. Stephen is the kind of customer that was perfect for us as his values aligned with ours. (See more on that in the training segment).
When we first started talking a few years ago he said his business was stagnant. He wasn’t sure if he wanted to sell the business now or give it one more push to grow it and get a better price. He decided on the latter and we went to work. Our part was a digital strategy to get him found online to increase sales.
What we did was develop a plan, got it going so eventually he could do it himself. And to his credit he continued doing it.
In our conversation yesterday he mentioned that because of the growth of his business someone has expressed interest in buying it. The best thing is that he wasn’t even ready to put it on the market yet. His decision now is “does he sell” or “continue enjoying the growth of his business”.
This a great example of where the implementation of a marketing plan can take a small business to where they want to go. Well done Stephen!
Analysing Your Target Customers
Establishing who is your perfect customer by going through your current customers. If a customer is good to deal with then look for more like them. 9 out of 10 times these customers will be aligned with your own company values. They think like you do. From this information you can start to work out your target customer.
Things to do:
- Make a list of potential businesses that will fit into what you offer
- What value will they gain from your business?
- What are their needs?
- Does your product or service fit into that need?
- Can you satisfy or fulfill that need?
- Continue to add other potential customers who fit into the profile
It is important to note that not all of your customers will be that perfect one. By profiling the good customers you can find potential customers that are similar.
A recap of last week’s training where we talked about “Creating a Digital Marketing Plan”. The digital strategy that you embark on will also be determined by what goals you want to achieve. By using these techniques, you can successfully market your business with minimal expenditure.
How can Assertive Marketing help you?
If you are a business that doesn’t do much with your marketing or don’t know how to start, we can help you. We know that many small businesses don’t have the time for marketing. You are too busy working in your business and not enough on your business. We can give you the structure and drive to get you going.
We do all marketing activities including; Creating your Marketing Plan, Website Design, Digital Marketing, Content Marketing, Social Media, Brochure Design, Graphic Design and much more.