A successful business nurtures relationships with its clients both existing and potential. A great way to do this is via social media. It’s where you can engage, share, and get the conversation about your business going. Many small businesses fell that social media is a struggle and something that they don’t have the time for. However, it should be an important part of your marketing strategy. In this blog I will talk about some things to look for and some tips that will help you.
Which platforms should you use?
This is a question I always get asked, and let’s face it there are so many out there. Should you have a profile on all of them? If there’s a new one, should you jump on the bandwagon right away? I advise that if you don’t have the time then this will not work out too well. It’s much better to have one or two very active profiles than ten silent ones.
If you do pick one or two, which ones should you choose?
What do your customers use? Don’t just go by instinct on this one. Just because Facebook is the most popular platform, doesn’t mean it’s the right one for your target customers. Research what platforms your customers use. Research what your competitors are doing. If you have no clue of the whereabouts of your audience, get to know them a bit better!
Tip: Once you’ve found the right platform, remember to pay attention to accessibility! You want everyone to be able to read your posts.
Find a platform that matches your business needs
Think about what platform is the best match for your business. Can you showcase your products or services with fun and engaging visuals or videos? And what kind of an approach will you have – do you want to be more formal or casual? For example, if you are a lawyer, it won’t make much sense to be on Instagram or Snapchat and post funny pictures or videos. You’ll need a more professional approach, where you will be able to show your expertise. So, in that case, LinkedIn could be a more appropriate platform.
Think about these things and be strategic about it. It’s better to go into it prepared than to rush in head-first with no plan. Learn more in our article about setting up a social media strategy.
Don’t be concerned about annoying your friends on the social medias. If a friend says we are sick of seeing your business posts that’s ok. They probably aren’t your customers anyway.