Small business and Marketing tips newsletter 11th July 2018.
Tip of the week…
Social Media are you posting for your customers or yourself?
When posting something on social media most business tend to talk about what they have done and how they did it. This is not always the best approach.
People only care about what affects them. Their pain points.
A better approach is to talk about an issue that your customer may be facing. A simple how to do or explanation of how your product has solved a problem. Your problem solving may trigger more interest.
So next time you are posting something think about how it will help a potential customer who may come across your post.
The training for the week…
As a part of your small business and marketing training this week we will be talking about how to finance your marketing.
Don’t Have a Marketing Budget? Here’s how to get started.
Most small businesses do not have an idea of what money they should be spending on marketing. You may be investing in marketing already. But without a well-planned marketing budget, your business faces costly mistakes in spending money in the wrong areas.
Many small businesses listen to salespeople selling their advertising platform (radio, online, print) and jump at an offer or something that sounds good. This can be wasting your time and money.
Here are a few ways of getting started on your plan.
- Define Your Goals.
- Focus on your Strengths.
- The $ Spend – Start small and build
A recap of last weeks training “How to Start Your Marketing Planning.” You can read more about that here.
Next week’s email will be all about setting a money value for your marketing. We will give you tips on how to get started. More on that next week…