But there are many things to consider. Firstly, what is the purpose for your website? What do you want it to do for your business? It’s like when you hire an employee, you do so for a specific reason and you know exactly what you want to the employee to do. A website is no different in that essentially it is working for you.
There are 3 basic reasons why a business will have a website:
- Sell products and services
- Generate leads
- Establish credentials
Once you know what you want your website to do, then like any employee, you must give it the tools to do its job properly. One of the best tools you can give your website is exposure. That is getting the right audience the opportunity to be viewing and engaging with it.