Understanding Your Why
Before we start we need to understand the basic essence of who you are and why you exist. Everyone be it an individual or company has a reason they do what they do. We call this the “Why” or “Purpose”. We need to understand your why to understand why someone will want to buy from you or use your service. People don’t buy what you do; they buy why you do it. This process may be difficult at the start as most of us just do what we do and don’t really think about it too much. What you will discover by answering these questions will help you understand your business more clearly thus you will then know what message to give to your potential audience.