Search Engine Optimisation

Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there should be an accompanying keyword or key term. We all know about keywords on your pages and what they will do for Google search rankings. Read more about them in this article What are keywords?

Using keyword and internal links

When creating content for your website it is good to reference other pages on your website. Google loves it and will rank you higher in searches. This is simply linking relevant information to each other. So when designing the structure of your pages especially with content marketing here are things to consider.

What is your page content about

Let’s say on a web page you are writing about solving an issue (an issue related to customers in your industry) with a product of yours (the product that can solve this issue). Try the following:

Similar stories

You can reference other pages by inserting a link to another web page within this page. Use a phrase from the other page to imply that the page you are linking to is about the keyword or phrase you use as your anchor. For example, on this page, you can have a search term “how to solve a particular issue” (obviously insert the issue that relates to your industry). You can have a search term that talks about another issue which is related but different.

Create a page that talks about the other issue (if you haven’t created one already) now put a link to that page. The optimised terms on that page are the wording that you have used in the link. For Example, “next-issue-facing-our-customers”.

Here’s how it’s done

In the first paragraph of this story, I talked about keywords and I used the line “Read more about them in this article What are keywords?. The relating page is called “what are keywords”. The full URL or link of this page is www.assertivemarketing.com.au/what-are-keywords. The words on this page are the same as the Link “What are keywords” this has now tied the term and the page giving more value to the term. When you click on this term you will go to the other relating page about keywords. On that page, you will see a corresponding link back to this page. Thus the 2 topics are related and linked. Google will like this and rank the pages higher.