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Find out ways on how to market your small business in an affordable and effective way.
We believe that every business should have equal standing. Generally, the companies who have the biggest budgets get all the business. That doesn’t always mean that they have the best products. What we want is to give everyone the opportunity to show the world what they can do.
What you should be doing to get through COVID-19
What you should be doing to get through COVID-19. We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because...
The importance of having good customers.
How to get good customers, especially when we are just starting out. We all know that as a small business the first thing we need is customers. Every business must build on its first few sales. In doing this you build both financially and in confidence. However, a...
Marketing is Changing
What is Content Marketing? With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of...
What are Keywords
Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a website uses to give...
How to link your website pages to gain better Search Engine Optimisation
Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there should be an...
A better way to promote your business on Social Media
This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves. So, I just wanted to touch on how you can promote your business in a more efficient manner. One...
Assertive Marketing Launches new book at SEIA Vic Conference 2019
Why we presented? Assertive Marketing was asked to present by the SEIA Vic Committee because a growing need for Solar Installer companies to understand more about marketing. “It was the perfect opportunity to talk about the book” Said Gerard McAllister Director of...
Keep your marketing going over the holidays
As the holiday season approaches for a lot of small business it becomes the busiest part of the year. So, in effect just because a break is coming you don’t slow down your activities. In fact, you often work harder. So why does everyone think that you...
Ways you can manage your Marketing activities
In this training, I will introduce ways you can manage your marketing activities. There are methods and some documents that will help you stay in control. You have come this far but it is important that you do not lose momentum. It is like...
What is Marketing for a Small Business
What does Marketing for a Small Business mean? I was at a football club reunion the other week and a friend asked me what I did. I said to him that I run a marketing company. He looked at me and said, “yeah but what do you do?”. So I started to tell him...
How are you Currently Promoting your Small Business?
How are you currently promoting your small business? You need to do an analysis of what you are currently doing. If you are advertising anywhere or even what social media sites you are on. I often find that businesses will often forget that they are doing any kind of...
Analysing Your Target Customers
Establishing who is your perfect customer by going through your current customers. If a customer is good to deal with then look for more like them. 9 out of 10 times these customers will be aligned with your own company values. They think like you do. From...
The Digital Plan
The Digital plan The digital plan or strategy that you embark on will also be determined by what goals you want to achieve. We suggest that you embark on a digital strategy to build brand awareness and create sales in a wider area. By using the following techniques,...
The Psychology Behind The Online Review
Are you screaming to be reviewed Online? A lot of companies think that they live and die on the reviews that they get. So, I thought I would talk about some of the psychology behind the online review. So why do people review a business? This question can’t be answered...
Talk to your Customers
Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them....
Are you putting all your Eggs in One basket
Are you putting all your eggs in one basket? Do you do Digital or Traditional Marketing? A lot of marketing advice these days is to “go digital”. The rise of digital marketing companies is staggering and a lot of them are young companies that only think in one...
Sales Channel Communications
I have been working with sales channels for quite a while now and I find that there are simple approaches that make it easier to obtain good sales results. The first thing to do is ask what the best channel for your products is. I will in this instance talk about the...
Are you talking the same language as your Customers?
Or are you talking industry jargon? Many businesses think that because they are in a certain industry they must use industry terminology. The more you work within an industry the more you understand and thus modify the language to what is often quicker and more...
How to utilise local Search Engine Optimization
Are you using Local SEO to your advantage? Using free directories is a great way to utilize local Search Engine Optimization to help increase Google ranking. This is all about utilizing the directories for their SEO potential. Every time your site is referenced Google...
Always optimise your website the right way
Internet marketers are on the rise Do you get those emails that suggest that you could be getting more visitors to your website? They have visited your site and found that you aren't ranking very well. Often they have a list of all the wrong things your site is doing....
What is the best way to manage your Marketing?
What is the best way to manage your Marketing? So, you have decided to do something about your Marketing. Your first step is to start looking at who may be able to help you. There are 4 standard ways of doing this: Do it yourself Hiring an internal person (Marketing...
How can you fix the problem when you don’t know the full story?
How can you fix the problem when you don’t know the full story? I had an issue with an appliance (tablet) and rang the service department to find a solution as I couldn’t talk to the retail outlet direct. The person on the other end of the phone was very polite and...
How do you get good marketing on a small budget?
So how do you get good marketing on a small budget? That was the question that I’ve had to answer for most of my marketing career. For years, I was a Marketing Manager for smaller family businesses. This is the type of business that has been in operation for a...
The Solar industry’s training is in good hands.
Recently I came across an article in the 'Ecogeneration magazine' that talked about training in the Solar industry. In this article, Jeremy Chunn talks about the importance of training in the Solar industry and how “the Solar training sector has a weight on its...
How to Start Your Marketing Planning
So, how to start your marketing planning. Most small businesses don’t have a current marketing plan, even though almost all big businesses do. In big business the plan is looked at every year and revised. Often there is also a periodic assessment to see if they are...
How to gain Word of Mouth
How to gain Word of Mouth It is often said that word of mouth is the best way of getting business. This is true. But how do you get word of mouth? The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will...
The Sales Process
This is just one of the many sales theories that are available. I use it to explain the process of how to make a sale. If all elements are there then it is easier to make a profitable sale. And that is profitable for both parties, the buyer and the seller. Befriend...
Don’t Have a Marketing Budget? Here’s how to get started.
Most small businesses do not have an idea of what money they should be spending on marketing. You may be investing in marketing already. But without a well-planned marketing budget, your business faces costly mistakes of spending money in the wrong areas. Many small...
What’s in a name?
I know we have all been told how important it is to remember someone's name, especially when it comes to business. The correct spelling and pronunciation all help towards the customer thinking that we actually paid attention. This gives them a sense of importance. A...
How to set your marketing budget – Start small and build
Start small and build One of the hardest things to do is to start something especially when you want to know how to set your marketing budget. Often the idea of starting something new is so daunting that we fall into the trap of not doing anything. When it comes to...
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