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Find out ways on how to market your small business in an affordable and effective way.
We believe that every business should have equal standing. Generally, the companies who have the biggest budgets get all the business. That doesn’t always mean that they have the best products. What we want is to give everyone the opportunity to show the world what they can do.
Why Australian Manufacturers Are Invisible Online (And How to Fix It in 90 Days)
Why Australian Manufacturers Are Invisible Online (And How to Fix It in 90 Days) Your Buyers Are Searching for You. They Just Can't Find You. Right now, procurement managers, operations directors, and business owners across Australia are typing...
Social Media for Manufacturers and Small Business That Actually Works
Social Media for Manufacturers & Small Business | Assertive Marketing Why Most Manufacturers and Small Businesses Are Wasting Time on Social Media You post a photo of your factory floor. A few people like it. Nothing happens. Sound familiar? ...
Website Fixes for Manufacturers & Small Businesses
Why Your Manufacturing Website Isn't Generating Enquiries (And How to Fix It) Your Website Looks Great. So Why Isn't the Phone Ringing? I hear this constantly from manufacturers and small business owners across Australia: 'We spent good money on...
Why Competing on Price Is Destroying Your Manufacturing Business (And What to Do Instead)
Why Competing on Price Destroys Your Manufacturing and Small Business MarketingThe Price Race Is a Race You Cannot Win If your sales strategy relies on being cheaper than the competition, I want to be direct with you: you are on a path that leads...
What Problem Does Your Business Solve
Most businesses talk about what they do. Very few talk about the problem they solve.This is one of the biggest gaps in marketing strategy and one of the main reasons brand messaging falls flat. When a business cannot clearly explain the problem it...
Recovering a Tradesman’s Lost Domain
A Small Win That Meant a Lot: Helping a Tradesman Recover His Website DomainThe Importance of Domain Access for Small Businesses For small businesses, a website domain isn’t just a web address — it’s a critical connection to customers. When a local...
Helping a Manufacturing Company Get Back Online Quickly
How We Helped a Manufacturing Company Rebuild Their Website in Just Two WeeksWhy Quick Website Recovery Matters for Manufacturing Businesses In today’s digital world, a website is often the first point of contact for customers. When a manufacturing...
Why Manufacturers and Small Businesses Are Hiring Outsourced Marketing Managers
Why More Manufacturers Are Hiring Outsourced Marketing Managers Most small and medium-sized manufacturers don’t have a full-time marketing department, and that’s completely fine. But what’s not fine is when that gap leads to inconsistent branding,...
Why You Should Hire an Outsourced Marketing Manager
Why Hiring an Outsourced Marketing Manager is the Smartest Move for Your Business In today’s hyper-competitive business environment, effective marketing is not optional—it’s a strategic necessity. Yet for many growing companies, building an...
How Do I Get My Website to Show in Google Answers?
How Do I Get My Website to Show in Google Answers? If you want your website to appear in Google’s “People also ask” boxes, featured snippets, or voice search results, you need to do more than just basic SEO. You need Answer Engine Optimisation...
Professional Website Design for Australian Businesses
Professional Website Design for Australian Businesses In today's digital world, a professional website design is crucial for any business looking to stand out and succeed online. Your website serves as the foundation of your digital presence, and...
Why Video Should Be in Your Marketing Strategy?
Discover the Impact: Why Video Should Be in Your Marketing Strategy? Welcome to our latest newsletter! In today's digital landscape, video has become a cornerstone of effective marketing strategies. Whether you're just beginning to explore its...
What makes local manufacturers tick?
I have been in manufacturing marketing for over 20 years working with small businesses helping them get their unique message to the world. I wanted to find out what makes local manufacturers tick. So I decided to have a chat with Dennis Eliopoulos...
B2B and Manufacturing marketing
B2B and Manufacturing marketing comes with distinctive challenges. From intricate internal and external relationships to prolonged sales cycles and the unique nature of complex products. Navigating this landscape requires tailored strategies. Here...
Small Business Growth through Quality Customer Acquisition
Securing success Securing Success: Navigating the Journey of Small Business Growth through Quality Customer Acquisition The significance of acquiring quality customers is paramount, particularly for a small business. As a small business, the...
Developing a Robust Marketing Approach: Going Beyond Social Media
Putting all your eggs in one basket Putting all your eggs in the social media basket may not be the wisest move. While acknowledging the influence of social platforms, your approach should involve incorporating various elements like newsletters,...
Unlocking the Power of Social Media for Manufacturing Success
So what about Social media for manufacturing. In today's digital age, social media isn't just for sharing personal updates or cat videos; it's a powerful tool for businesses, including the manufacturing industry. Manufacturers who harness the...
Small business marketing outsourcing
Why Small Businesses Should Outsource Their Marketing: A Cost-Effective Guide In today's competitive business landscape, small business marketing outsourcing is becoming important. Finding and retaining skilled staff can be a daunting challenge for...
Social Media Strategy for Small Businesses
Unlocking the Power of social media for Small Businesses: A Guide In today's digital age having a Social Media Strategy for Small Businesses has become a powerhouse for small businesses looking to boost their online presence and attract potential...
Small business website tips
Unlocking Success with Your Website: Vital Tips for Small Businesses Here are some small business website tips for having a successful website. Website building goes beyond the basics of domain purchase and hosting. It involves key considerations...
Best ways to build an audience on linkedin
A client recently asked me to help them with their linkedin activities. The first thing I suggested was to build their audience. So, I thought today I would give a few hints on the best ways to do this. Building an audience on LinkedIn requires...
Tips for small business on your Content Marketing on social media
Tips for small business on your Content Marketing on social media. As a small business owner there are many things to keep in mind when you’re thinking about your Content Marketing on social media. Here are some tips that will help you get more out...
Social Media for Medium-Sized Manufacturing Businesses
Making the Most of Social Media for Medium-Sized Manufacturing Businesses In the digital age, medium-sized manufacturing companies can't ignore the power of social media. It's a way to connect with your current and potential clients, and it's not...
Surrogate world premiere
Local Director Normally I write about local manufacturing or marketing but this time I want to write about a different topic. Although this still has a local homemade feel about it. I recently went to a world premiere of a feature film called...
Content Marketing Tips
Content Marketing Tips Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer. Your content...
Why call your agency Assertive Marketing
I was asked this question the other day, why call your agency Assertive Marketing? The name comes from a time in my life when I was working in an office and the atmosphere was aggressive and alpha type dominated. There was a hierarchy structure in...
Melbourne Software Reseller Increases Sales By Using Content Marketing
Melbourne Software Reseller Increases Sales By Using Content Marketing Stephen Mullens is the owner of SNC Solutions a local IT company and reseller of the Hexagon RADAN range of sheet metal software for the Australia and New Zealand market.Tell us...
How often should you blog or post on social media?
I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider: Your Audience. What does your audience want? It all depends on them. If you are...
A Great Example of Creating Content Marketing
Content that informs Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer...
How to get leads from your content marketing
HOW TO GET LEADS FROM YOUR CONTENT MARKETING CONTENT MARKETING STRATEGYAbout The BookThis eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid...