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Find out ways on how to market your small business in an affordable and effective way.

We believe that every business should have equal standing. Generally, the companies who have the biggest budgets get all the business. That doesn’t always mean that they have the best products. What we want is to give everyone the opportunity to show the world what they can do.

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The Digital Plan

The Digital Plan

The Digital plan The digital plan or strategy that you embark on will also be determined by what goals you want to achieve. We suggest that you embark on a digital strategy to build brand awareness and create sales in a wider area. By using the following techniques,...

The Psychology Behind The Online Review

The Psychology Behind The Online Review

Are you screaming to be reviewed Online? A lot of companies think that they live and die on the reviews that they get. So, I thought I would talk about some of the psychology behind the online review. So why do people review a business? This question can’t be answered...

Talk to your Customers

Talk to your Customers

Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them....

Sales Channel Communications

Sales Channel Communications

I have been working with sales channels for quite a while now and I find that there are simple approaches that make it easier to obtain good sales results. The first thing to do is ask what the best channel for your products is. I will in this instance talk about the...

How to Start Your Marketing Planning

How to Start Your Marketing Planning

So, how to start your marketing planning.  Most small businesses don’t have a current marketing plan, even though almost all big businesses do. In big business the plan is looked at every year and revised. Often there is also a periodic assessment to see if they are...

How to gain Word of Mouth

How to gain Word of Mouth

How to gain Word of Mouth It is often said that word of mouth is the best way of getting business. This is true. But how do you get word of mouth? The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will...

The Sales Process

The Sales Process

This is just one of the many sales theories that are available. I use it to explain the process of how to make a sale. If all elements are there then it is easier to make a profitable sale. And that is profitable for both parties, the buyer and the seller. Befriend...

What’s in a name?

What’s in a name?

I know we have all been told how important it is to remember someone's name, especially when it comes to business. The correct spelling and pronunciation all help towards the customer thinking that we actually paid attention. This gives them a sense of importance. A...

 

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