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Find out ways on how to market your small business in an affordable and effective way.
We believe that every business should have equal standing. Generally, the companies who have the biggest budgets get all the business. That doesn’t always mean that they have the best products. What we want is to give everyone the opportunity to show the world what they can do.
Surrogate world premiere
Local Director Normally I write about local manufacturing or marketing but this time I want to write about a different topic. Although this still has a local homemade feel about it. I recently went to a world premiere of a feature film called “Surrogate.” It is...
Content Marketing Tips
Content Marketing Tips Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer. Your content goalsBefore you get...
Why call your agency Assertive Marketing
I was asked this question the other day, why call your agency Assertive Marketing? The name comes from a time in my life when I was working in an office and the atmosphere was aggressive and alpha type dominated. There was a hierarchy structure in place and if you...
Melbourne Software Reseller Increases Sales By Using Content Marketing
Melbourne Software Reseller Increases Sales By Using Content Marketing Stephen Mullens is the owner of SNC Solutions a local IT company and reseller of the Hexagon RADAN range of sheet metal software for the Australia and New Zealand market.Tell us about SNC...
How often should you blog or post on social media?
I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider: Your Audience. What does your audience want? It all depends on them. If you are targeting people...
A Great Example of Creating Content Marketing
Content that informs Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer of Solar systems. The...
How to get leads from your content marketing
HOW TO GET LEADS FROM YOUR CONTENT MARKETING CONTENT MARKETING STRATEGYAbout The BookThis eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid content Marketing...
User-centred web design
User-centred web design UX (user experience) matters In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user experience factors, to form the page experience update. Download speed. For users, waiting for pages...
A better way to post on social media
A better way to post on social media. Many small businesses think that just posting what you have done is enough to attract potential customers. They will post pictures of their work be it a completed a Solar installation or a completed product built in your factory....
What makes a good website?
What makes a good website? Building a good website is not as simple as it seems. It’s not just about buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. Building a good website depends on what kind of site you have and...
How to create your content marketing strategy
Here's some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can. Businesses often use...
Small Business Newsletter
Welcome to the Small Business Newsletter. I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). We also have a great story from one of our...
An example of good content marketing
An example of good content marketing. I was watching this video the other day and came across quite an amazing statement that highlights the importance of content marketing. The presentation concerned a solar installation by Greenwood Solutions, a Melbourne renewable...
What you should be doing to get through COVID-19
We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians will get through...
The importance of having good customers.
How to get good customers, especially when we are just starting out. We all know that as a small business the first thing we need is customers. Every business must build on its first few sales. In doing this you build both financially and in confidence. However, a...
Marketing is Changing
What is Content Marketing? With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of...
What are Keywords
Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a website uses to give...
How to link your website pages to gain better Search Engine Optimisation
Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there should be an...
A better way to promote your business on Social Media
This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves. So, I just wanted to touch on how you can promote your business in a more efficient manner. One...
Assertive Marketing Launches new book at SEIA Vic Conference 2019
Why we presented? Assertive Marketing was asked to present by the SEIA Vic Committee because a growing need for Solar Installer companies to understand more about marketing. “It was the perfect opportunity to talk about the book” Said Gerard McAllister Director of...
Keep your marketing going over the holidays
As the holiday season approaches for a lot of small business it becomes the busiest part of the year. So, in effect just because a break is coming you don’t slow down your activities. In fact, you often work harder. So why does everyone think that you...
Ways you can manage your Marketing activities
In this training, I will introduce ways you can manage your marketing activities. There are methods and some documents that will help you stay in control. You have come this far but it is important that you do not lose momentum. It is like...
What is Marketing for a Small Business
What does Marketing for a Small Business mean? I was at a football club reunion the other week and a friend asked me what I did. I said to him that I run a marketing company. He looked at me and said, “yeah but what do you do?”. So I started to tell him...
How are you Currently Promoting your Small Business?
How are you currently promoting your small business? You need to do an analysis of what you are currently doing. If you are advertising anywhere or even what social media sites you are on. I often find that businesses will often forget that they are doing any kind of...
Analysing Your Target Customers
Establishing who is your perfect customer by going through your current customers. If a customer is good to deal with then look for more like them. 9 out of 10 times these customers will be aligned with your own company values. They think like you do. From...
The Digital Plan
The Digital plan The digital plan or strategy that you embark on will also be determined by what goals you want to achieve. We suggest that you embark on a digital strategy to build brand awareness and create sales in a wider area. By using the following techniques,...
The Psychology Behind The Online Review
Are you screaming to be reviewed Online? A lot of companies think that they live and die on the reviews that they get. So, I thought I would talk about some of the psychology behind the online review. So why do people review a business? This question can’t be answered...
Talk to your Customers
Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them....
Are you putting all your Eggs in One basket
Are you putting all your eggs in one basket? Do you do Digital or Traditional Marketing? A lot of marketing advice these days is to “go digital”. The rise of digital marketing companies is staggering and a lot of them are young companies that only think in one...
Sales Channel Communications
I have been working with sales channels for quite a while now and I find that there are simple approaches that make it easier to obtain good sales results. The first thing to do is ask what the best channel for your products is. I will in this instance talk about the...
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