articles

Why we presented? Assertive Marketing was asked to present by the SEIA Vic Committee because a growing need for Solar Installer companies to understand more about marketing. “It was the perfect opportunity to talk about the book” Said Gerard McAllister Director of...

The Digital plan The digital plan or strategy that you embark on will also be determined by what goals you want to achieve. We suggest that you embark on a digital strategy to build brand awareness and create sales in a wider area. By using the following techniques,...

Are you screaming to be reviewed Online? A lot of companies think that they live and die on the reviews that they get. So, I thought I would talk about some of the psychology behind the online review. So why do people review a business? This question can’t be answered...

Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them....

Are you putting all your eggs in one basket? Do you do Digital or Traditional Marketing?  A lot of marketing advice these days is to “go digital”. The rise of digital marketing companies is staggering and a lot of them are young companies that only think in one...

I have been working with sales channels for quite a while now and I find that there are simple approaches that make it easier to obtain good sales results. The first thing to do is ask what the best channel for your products is. I will in this instance talk about the...

Or are you talking industry jargon?  Many businesses think that because they are in a certain industry they must use industry terminology. The more you work within an industry the more you understand and thus modify the language to what is often quicker and more...

Are you using Local SEO to your advantage? Using free directories is a great way to utilize local Search Engine Optimization to help increase Google ranking. This is all about utilizing the directories for their SEO potential. Every time your site is referenced Google...

Internet marketers are on the rise Do you get those emails that suggest that you could be getting more visitors to your website? They have visited your site and found that you aren't ranking very well. Often they have a list of all the wrong things your site is doing....

What is the best way to manage your Marketing? So, you have decided to do something about your Marketing. Your first step is to start looking at who may be able to help you. There are 4 standard ways of doing this: Do it yourself Hiring an internal person (Marketing...

How can you fix the problem when you don’t know the full story? I had an issue with an appliance (tablet) and rang the service department to find a solution as I couldn’t talk to the retail outlet direct. The person on the other end of the phone was very polite and...

  So how do you get good marketing on a small budget? That was the question that I’ve had to answer for most of my marketing career. For years, I was a Marketing Manager for smaller family businesses. This is the type of business that has been in operation for a...

So, how to start your marketing planning.  Most small businesses don’t have a current marketing plan, even though almost all big businesses do. In big business the plan is looked at every year and revised. Often there is also a periodic assessment to see if they are...

How to gain Word of Mouth It is often said that word of mouth is the best way of getting business. This is true. But how do you get word of mouth? The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will...

This is just one of the many sales theories that are available. I use it to explain the process of how to make a sale. If all elements are there then it is easier to make a profitable sale. And that is profitable for both parties, the buyer and the seller. Befriend...

Most small businesses do not have an idea of what money they should be spending on marketing. You may be investing in marketing already. But without a well-planned marketing budget, your business faces costly mistakes of spending money in the wrong areas. Many small...

I know we have all been told how important it is to remember someone's name, especially when it comes to business. The correct spelling and pronunciation all help towards the customer thinking that we actually paid attention. This gives them a sense of importance. A...

Start small and build One of the hardest things to do is to start something especially when you want to know how to set your marketing budget. Often the idea of starting something new is so daunting that we fall into the trap of not doing anything. When it comes to...

When it comes to understanding our customers there is one fundamental thing that we continue to forget. Our customers are numbers measured and dissected by sales figures, demographics, location etc. Things that help us break down and understand them. Someone once said...