MARKETING tips
Marketing tips for small business
We always try to advise our clients on the best way to do things. So here are some Marketing tips for small business that will help you with some clarity of what to do.
Small Business Growth through Quality Customer Acquisition
Securing success Securing Success: Navigating the Journey of Small Business Growth through Quality Customer Acquisition The significance of acquiring quality customers is paramount, particularly for a small business. As a small business, the initial focus is on...
Small business marketing outsourcing
Why Small Businesses Should Outsource Their Marketing: A Cost-Effective Guide In today's competitive business landscape, small business marketing outsourcing is becoming important. Finding and retaining skilled staff can be a daunting challenge for small businesses,...
Social Media Strategy for Small Businesses
Unlocking the Power of social media for Small Businesses: A Guide In today's digital age having a Social Media Strategy for Small Businesses has become a powerhouse for small businesses looking to boost their online presence and attract potential customers. Many small...
Small business website tips
Unlocking Success with Your Website: Vital Tips for Small Businesses Here are some small business website tips for having a successful website. Website building goes beyond the basics of domain purchase and hosting. It involves key considerations related to purpose,...
Tips for small business on your Content Marketing on social media
Tips for small business on your Content Marketing on social media. As a small business owner there are many things to keep in mind when you’re thinking about your Content Marketing on social media. Here are some tips that will help you get more out of your...
Social Media for Medium-Sized Manufacturing Businesses
Making the Most of Social Media for Medium-Sized Manufacturing Businesses In the digital age, medium-sized manufacturing companies can't ignore the power of social media. It's a way to connect with your current and potential clients, and it's not as complex as it may...
Content Marketing Tips
Content Marketing Tips Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer. Your content goalsBefore you get...
How often should you blog or post on social media?
I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider: Your Audience. What does your audience want? It all depends on them. If you are targeting people...
A Great Example of Creating Content Marketing
Content that informs Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer of Solar systems. The...
How to get leads from your content marketing
HOW TO GET LEADS FROM YOUR CONTENT MARKETING CONTENT MARKETING STRATEGYAbout The BookThis eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid content Marketing...
User-centred web design
User-centred web design UX (user experience) matters In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user experience factors, to form the page experience update. Download speed. For users, waiting for pages...
How to create your content marketing strategy
Here's some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can. Businesses often use...
Small Business Newsletter
Welcome to the Small Business Newsletter. I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website). We also have a great story from one of our...
What you should be doing to get through COVID-19
We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians will get through...
Marketing is Changing
What is Content Marketing? With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of...
What are Keywords
Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a website uses to give...
How to link your website pages to gain better Search Engine Optimisation
Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there should be an...
A better way to promote your business on Social Media
This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves. So, I just wanted to touch on how you can promote your business in a more efficient manner. One...
Keep your marketing going over the holidays
As the holiday season approaches for a lot of small business it becomes the busiest part of the year. So, in effect just because a break is coming you don’t slow down your activities. In fact, you often work harder. So why does everyone think that you...
Ways you can manage your Marketing activities
In this training, I will introduce ways you can manage your marketing activities. There are methods and some documents that will help you stay in control. You have come this far but it is important that you do not lose momentum. It is like...
What is Marketing for Small Business
What does Marketing for Small Business mean? I was at a football club reunion the other week and a friend asked me what I did. I said to him that I run a marketing company. He looked at me and said, “yeah but what do you do?”. So I started to tell him all of the...
How are you Currently Promoting your Small Business?
How are you currently promoting your small business? You need to do an analysis of what you are currently doing. If you are advertising anywhere or even what social media sites you are on. I often find that businesses will often forget that they are doing any kind of...
Analysing Your Target Customers
Establishing who is your perfect customer by going through your current customers. If a customer is good to deal with then look for more like them. 9 out of 10 times these customers will be aligned with your own company values. They think like you do. From this...
The Psychology Behind The Online Review
Are you screaming to be reviewed Online? A lot of companies think that they live and die on the reviews that they get. So, I thought I would talk about some of the psychology behind the online review. So why do people review a business? This question can’t be answered...
Talk to your Customers
Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them....
Are you talking the same language as your Customers?
Or are you talking industry jargon? Many businesses think that because they are in a certain industry they must use industry terminology. The more you work within an industry the more you understand and thus modify the language to what is often quicker and more...
Always optimise your website the right way
Internet marketers are on the rise Do you get those emails that suggest that you could be getting more visitors to your website? They have visited your site and found that you aren't ranking very well. Often they have a list of all the wrong things your site is doing....
What is the best way to manage your Marketing?
What is the best way to manage your Marketing? So, you have decided to do something about your Marketing. Your first step is to start looking at who may be able to help you. There are 4 standard ways of doing this: Do it yourself Hiring an internal person (Marketing...
How do you get good marketing on a small budget?
So how do you get good marketing on a small budget? That was the question that I’ve had to answer for most of my marketing career. For years, I was a Marketing Manager for smaller family businesses. This is the type of business that has been in operation for a...
How to Start Your Marketing Planning
So, how to start your marketing planning. Most small businesses don’t have a current marketing plan, even though almost all big businesses do. In big business the plan is looked at every year and revised. Often there is also a periodic assessment to see if they are...
How to gain Word of Mouth
How to gain Word of Mouth It is often said that word of mouth is the best way of getting business. This is true. But how do you get word of mouth? The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will...
Don’t Have a Marketing Budget? Here’s how to get started.
Most small businesses do not have an idea of what money they should be spending on marketing. You may be investing in marketing already. But without a well-planned marketing budget, your business faces costly mistakes of spending money in the wrong areas. Many small...
How to set your marketing budget – Start small and build
Start small and build One of the hardest things to do is to start something especially when you want to know how to set your marketing budget. Often the idea of starting something new is so daunting that we fall into the trap of not doing anything. When it comes to...
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