MARKETING tips

Marketing tips for small business

We always try to advise our clients on the best way to do things. So here are some Marketing tips for small business that will help you with some clarity of what to do.

Content Marketing Tips

Content Marketing Tips

Content Marketing Tips Content Marketing is one the most accessible ways for a small business to create loyal customers. Here are some content marketing tips that will help you with getting your message to the right potential customer. Your content goalsBefore you get...

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How often should you blog or post on social media?

How often should you blog or post on social media?

I often get asked the question about how often should you blog or post on social media. This is always a hard question to answer. But here are some things to consider: Your Audience.  What does your audience want? It all depends on them. If you are targeting people...

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A Great Example of Creating Content Marketing

A Great Example of Creating Content Marketing

Content that informs Here’s a great example of creating content marketing that informs and gives a possible audience some interest without selling your own brand. DPA Solar are a distributor of Solar equipment and Swan Hill Solar are an installer of Solar systems. The...

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How to get leads from your content marketing

How to get leads from your content marketing

HOW TO GET LEADS FROM YOUR CONTENT MARKETING CONTENT MARKETING STRATEGYAbout The BookThis eBook How to get leads from your content marketing outlines the processes that you should undertake to get traffic and leads from your website with a solid content Marketing...

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User-centred web design

User-centred web design

User-centred web design UX (user experience) matters In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user experience factors, to form the page experience update. Download speed. For users, waiting for pages...

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A better way to post on social media

A better way to post on social media

A better way to post on social media. Many small businesses think that just posting what you have done is enough to attract potential customers. They will post pictures of their work be it a completed a Solar installation or a completed product built in your factory....

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What makes a good website?

What makes a good website?

What makes a good website? Building a good website is not as simple as it seems. It’s not just about buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. Building a good website depends on what kind of site you have and...

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How to create your content marketing strategy

How to create your content marketing strategy

Here's some help on how to create your content marketing strategy. You need to start with the reason for your content marketing. What is the purpose of your content? Who are you helping? As well as how you will help them in a way no one else can. Businesses often use...

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Small Business Newsletter

Small Business Newsletter

Welcome to the Small Business Newsletter.  I hope your business is doing well. In this edition we have a tip on the importance of maintaining your website, also the term of the week is about landing pages (website).  We also have a great story from one of our...

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What you should be doing to get through COVID-19

What you should be doing to get through COVID-19

We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians will get through...

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Marketing is Changing

Marketing is Changing

What is Content Marketing? With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of...

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What are Keywords

What are Keywords

Keywords are one of the most important attributes to Search Engine Optimisation (SEO). Simply put, being found on Google. They are placed on the front and back of your web pages. So, what are keywords? They are the phrases that a website uses to give...

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A better way to promote your business on Social Media

A better way to promote your business on Social Media

This is an issue that I come across all the time. Most small businesses are busy with their day to day activities and will find it hard to promote themselves. So, I just wanted to touch on how you can promote your business in a more efficient manner. One...

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Keep your marketing going over the holidays

Keep your marketing going over the holidays

As the holiday season approaches for a lot of small business it becomes the busiest part of the year. So, in effect just because a break is coming you don’t slow down your activities. In fact, you often work harder. So why does everyone think that you...

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Ways you can manage your Marketing activities

Ways you can manage your Marketing activities

In this training, I will introduce ways you can manage your marketing activities. There are methods and some documents that will help you stay in control. You have come this far but it is important that you do not lose momentum. It is like...

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How are you Currently Promoting your Small Business?

How are you Currently Promoting your Small Business?

How are you currently promoting your small business? You need to do an analysis of what you are currently doing. If you are advertising anywhere or even what social media sites you are on. I often find that businesses will often forget that they are doing any kind of...

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The Psychology Behind The Online Review

The Psychology Behind The Online Review

Are you screaming to be reviewed Online? A lot of companies think that they live and die on the reviews that they get. So, I thought I would talk about some of the psychology behind the online review. So why do people review a business? This question can’t be answered...

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Talk to your Customers

Talk to your Customers

Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them....

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Are you talking the same language as your Customers?

Are you talking the same language as your Customers?

Or are you talking industry jargon?  Many businesses think that because they are in a certain industry they must use industry terminology. The more you work within an industry the more you understand and thus modify the language to what is often quicker and more...

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Always optimise your website the right way

Always optimise your website the right way

Internet marketers are on the rise Do you get those emails that suggest that you could be getting more visitors to your website? They have visited your site and found that you aren't ranking very well. Often they have a list of all the wrong things your site is doing....

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What is the best way to manage your Marketing?

What is the best way to manage your Marketing?

What is the best way to manage your Marketing? So, you have decided to do something about your Marketing. Your first step is to start looking at who may be able to help you. There are 4 standard ways of doing this: Do it yourself Hiring an internal person (Marketing...

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How do you get good marketing on a small budget?

How do you get good marketing on a small budget?

  So how do you get good marketing on a small budget? That was the question that I’ve had to answer for most of my marketing career. For years, I was a Marketing Manager for smaller family businesses. This is the type of business that has been in operation for a...

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How to Start Your Marketing Planning

How to Start Your Marketing Planning

So, how to start your marketing planning.  Most small businesses don’t have a current marketing plan, even though almost all big businesses do. In big business the plan is looked at every year and revised. Often there is also a periodic assessment to see if they are...

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How to gain Word of Mouth

How to gain Word of Mouth

How to gain Word of Mouth It is often said that word of mouth is the best way of getting business. This is true. But how do you get word of mouth? The best way to get word of mouth is by reputation. You work hard and do the right thing for your customers. They will...

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How to set your marketing budget – Start small and build

How to set your marketing budget – Start small and build

Start small and build One of the hardest things to do is to start something especially when you want to know how to set your marketing budget. Often the idea of starting something new is so daunting that we fall into the trap of not doing anything. When it comes to...

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