And we start with the important question: WHY?
Has anyone ever asked you why you started your business in the first place? We ask this question first. The answer to this question is the purpose for your company’s existence. This is your company’s story. It is this story that creates your brand, the thing that your customers know and trust. What we do is understand your story and help you to communicate it to the world.
At Assertive Marketing we develop good and affordable marketing strategy tailored to your unique offering that reflects your business’s personal size and philosophy. We believe that your customers will buy not because of what you do but why you do it.
How to get good marketing on a very small budget?
That was the question that I’ve had to answer for most of my marketing career. For years, I was a Marketing Manager for smaller family businesses. Just like yours. The type of business that is created from your good idea, or an opportunity that presents itself. It could be your family business that evolves over the years into something that starts to hire people. It was the things that I learnt from working in a small business that helped me understand many things about marketing. Things like:
- It is not just about how much you spend
- Or doing what everyone else is doing
It is about what you want to achieve and then finding the right strategy that fits into what your business can afford.
Marketing is not a magic Wand.
There is so much more involved and some of it will be unfruitful for a long time and you may start to think you are wasting your time. If there is one thing that I can say to get you through that time, it would be this. No matter what you do in life if you don’t have the right reason for it, then it is not going to go anywhere. All the activities that Assertive Marketing will be going through will be generated from the reasons why you started your business in the first place. That reason why your business exists.
Assertive Marketing is not just another Marketing company!
We do not make promises to have the magical answers to all your marketing problems. Instead, we take the time to understand you and your business. Together we will take this journey into your business and a discovery of the relationship that your business has with the environment it exists in. Everything that you will learn from our time together has been gained from years of experience working with businesses like yours and more importantly working closely with people like you. We all know too well that life is not a destination, it is a journey of discovery and chance. And running a business is all about discovery and chance and learning about yourself.
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Here are what some of our small business customers are saying about our work together.