Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them. You won’t. If you have a customer that is satisfied with what you have sold or serviced them then they will be happy to hear from you.
Getting the message out there
I once spoke at an industry event and mentioned this point to the audience. Most of them were small tradies. I told them that they have every right to contact someone who has bought from them. So, do it. I took a call from a member of the audience a few months later and he said that he sent an email out to his customer base and received a great result.
What are you waiting for?
So, if you have a list of past customers and I know a lot of you do, put them in an email list and send them a message. This can be about any product enhancements or updates or even just to keep in touch. Remember if you don’t talk to them someone else will.
Instead of me going on I’ll let Stephen tell you…
I saw Gerard present to an industry group and what he said made sense. It spurred me into action. I took his advice on how to increase sales within my existing customers and it worked. I just wanted to thank him for his advice and look forward to working with him again soon.