Always talk to your customers. There is one thing that I always tell my clients and that is, if you have a customer (or past customers), you should communicate with them. A lot of companies think that if they email or call a past customer they will be annoying them. You won’t. If you have a customer that is satisfied with what you have sold or serviced them then they will be happy to hear from you.

Getting the message out there

I once spoke at an industry event and mentioned this point to the audience. Most of them were small tradies. I told them that they have every right to contact someone who has bought from them. So, do it. I took a call from a member of the audience a few months later and he said that he sent an email out to his customer base and received a great result.

What are you waiting for?

So, if you have a list of past customers and I know a lot of you do, put them in an email list and send them a message. This can be about any product enhancements or updates or even just to keep in touch. Remember if you don’t talk to them someone else will.