What does Marketing for a small business mean? I was at a football club reunion the other week and a friend asked me what I did. I said to him that I run a marketing company. He looked at me and said, “yeah but what do you do?”. So I started to tell him all of the things that I do. He looked at me with confusion and said, “I didn’t understand a word of what you just said”. I then thought how many other small businesses out there are confused about what marketing companies do. So, I’ll explain.
A marketing company will help you communicate your business to the right audience. That means we understand what your offer is, who your potential customers are and find the best way to get your message to that potential customer. It’s as simple as that.
It is how we do this that becomes confusing. For example, there are digital and traditional ways. Let’s break that down:
Traditional marketing is print advertising, sales promotions and physical items that help promote your message. For example, brochures, handouts and talking to people.
Digital marketing is getting your message out there online. Methods used are websites, Google optimising and online advertising on Google and social platforms.
What should a good marketing company do for you?
Firstly, they should understand your business, your market and why people will buy your product or service.
Then we find out the best way to get your message out to your audience via the best method be it digital or traditional.