We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians will get through anything that the world will throw at us. It’s just who we are. So, what you do right now will determine what happens to your business when things start getting back to normal.
Here’s what you should be doing.
Don’t stop your marketing Activities
If you are still running your business and are still doing some marketing do not stop it! When it’s all over the last thing you want to be doing is having to start it all up again from scratch. You have been doing a lot of hard work to get customers to notice you and be at the forefront of their purchasing minds don’t let it go!
Increase what you are doing online
If you are still putting things online this is the time to increase what you are doing. As people work from home, we have noticed that more people are posting things online. So, if your message pre-crisis was getting say 20% of the views it now will most likely go down to 10%. This is because there is simply more things being posted and are now cluttering up everyone’s feed. If you were doing say 2 posts a week you now need to increase this to one every day even more.
Hit it hard!
A lot of people think that they are annoying people by what and how much their business posts online. You are not! I repeat you are not annoying anyone! What you are doing is increasing your chances of being seen. If your friend says “gees you post too much” just take them as a friend and not a potential buyer. A potential buyer needs to see your business through the clutter of everything else. The way to get through that clutter is by relevance, consistency, and now volume.
Start some activities
If you aren’t doing any marketing, you need to start it now. I’m not talking advertising that costs too much and things may be tight. I’m talking being on social media and getting your business in front of potential customers. People need to be aware of you for when they are ready to buy.
By following these simple steps, you will ensure that your potential to getting noticed will increase. And you want to be in the forefront of people’s minds when they are ready to buy!
So, in summary here’s my suggestion. Increase your activity to get more business now and when the crisis is over. There is no point in being subtle and waiting for the customers to come to you and the end of it all. The more active you are the more people see your product. That means:
- More posts online
- More content to give your potential audience help
- Start to get noticed
Good luck with all of your endeavours keep safe and let’s build Australia again!