User-centred web design
UX (user experience) matters
In May 2020, Google announced a new update that looks at various new or updated metrics — combined with other user experience factors, to form the page experience update.
Download speed.
For users, waiting for pages to load can be stressful. Not to mention the maddening on-site performance that some websites offer that leads to miss-clicks and the like. According to Google, “Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page.”
Customer relevance
Google also stated: “While page experience is important, they still seek to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.”
Web Vitals
Early May 2020, Google announced Web Vitals — a thoroughly researched set of metrics to help anyone determine opportunities to improve the experience of their sites. Within those new metrics, there is a subset of metrics every site owner should focus on, the so-called Core Web Vitals. According to Google, “Core Web Vitals are a set of real-world, user-centred metrics that quantify key aspects of the user experience.”
User-centred web design
User-centred web design is defined as the objective of designing to increase the usefulness as well as usability of websites. There are many factors that apply to both usefulness and usability; navigability and efficient information retrieval are just two examples.
The Core Web Vitals
The Core Web Vitals will evolve over time and new ones might be added in due time. For the first round, Google identified three specific focal points:
• Loading,
• Interactivity,
• Visual stability.
Remember! A good story lasts years. Start telling yours!
