Introduction
This case study delves into how SNC Solutions collaboration with Assertive Marketing not only supported their growth but also exemplifies the potential of an external partner becoming an essential part of our team.
Achieving Social Media Growth for Market Awareness
SNC Solutions is a comprehensive IT service provider specializing in offering hardware, software, and support services to businesses in Australia and New Zealand. They focus on ensuring that businesses, particularly those in the manufacturing sector, have reliable and efficient IT systems to maximize productivity. SNC Solutions provides expertise in areas suchas Radan CAD/CAM, WORKPLAN ERP/MES, SMARTFACTORY, Mate Tooling, and various IT services.
The challenge: Overcoming Resource Constraints to Boost Brand Awareness on social media
SNC Solutions’ primary challenge was to amplify their presence on LinkedIn and Facebook, knowing that these platforms offered valuable opportunities for client engagement. However, the crux of the issue was our restricted follower count, coupled with the time constraints and the absence of a well-defined strategy.
How Assertive Marketing Responded
We stressed the importance of shifting their online presence from solely highlighting products and activities to demonstrating how they could be of help. Consequently, Assertive Marketing initiated the creation of informative, educational, and captivating stories and content tailored to their potential audience. Each post or story was thoughtfully designed to include a link to their website, enticing potential customers to delve deeper. By working together, we generated a significant amount of content, allowing the implementation of a consistent daily posting strategy. This approach quickly led to the growth of an engaged audience.
The Results
SNC Solutions have grown their LinkedIn followers and their sales have grown. In fact, they just won the Hexagon global “Outstanding Achievement Award – Sheet Metal”.
Their main points for the award were:
Relentless efforts to grow business are being recognised through this award on account of following key achievements as a HEXAGON Distributor of sheet metal solutions.
- Consistent year on year sales growth
- Taking initiative to successfully launch & implement “End to End Complete Solution for Sheet Metal” at multiple accounts
Remember!
A great story stands the test of time. Tell yours now!!
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