Tips for small business on your Content Marketing on social media. As a small business owner there are many things to keep in mind when you’re thinking about your Content Marketing on social media. Here are some tips that will help you get more out of your activities.
1. Give it time
Creating good relationships with any audience takes time. Just because you aren’t getting immediate results doesn’t mean it’s not working. It’s like that overnight sensation that took 5 years to happen, its perseverance, and a good strategy that make it work. Keep your expectations in check. Your social following won’t grow overnight. Don’t expect people to follow you right after creating a profile. You need to invest that time we talked about. And creating a profile isn’t investing time, that will be done in a few minutes. The actual time investment starts right after that. What comes after setting up your profile?
2. Create relevant content designed for your audience
You need to make sure your messages/mentions/promotions/articles are worth sharing. Make your content relevant and worthwhile. If you are good at what you do, you’ll have projects, testimonials, pictures, and tips worth sharing. Write (or get someone to help you write) blog posts that will help your audience learn something. This is how relationships are built.
3. Post regularly and consistently
Being active and posting regularly gives you the best opportunity of being seen. Create your content in advance and have at least 2 weeks of content ready for you to post. Trying to look for new ideas all the time puts you under pressure and will drop the quality of your content. So, plan it out.
4. Add your correct contact details
Social media profiles are great for another reason that also helps your customers. They allow you to add essential information like your name, address, a phone number. Always have a link to your website. You should keep this information consistent across all platforms. This way you will make it easier for search engines and your customers to find you.
5. Use relevant industry hashtags
By using hashtags, it allows you to find an audience. It gives you a wider reach but also a focus in the right markets. People are interested in certain topics and hashtags so help them to find the information or interest easier.
6. Facebook & LinkedIn: Groups
Another reason that Facebook and LinkedIn are an attractive choice for your social media efforts is the Groups you can create. Groups can bring people together who have a common interest.
Here’s an example of some of the groups Assertive Marketing have set up for various industries.
7. You don’t always need to be selling
When building loyalty and engaging with your customers, don’t try to sell them something immediately. Try to establish friendly relationships. It takes longer but, your patience, and effort, will be worth it. The more you engage, the more people will know about you, and the easier it will be for them to find your website and use your product or service again and again. Here’s a great video that explains how to do this.
8. Facebook: boosting
When you are selling it is a good idea to promote your sales posts (“Buy our product!”). You have a better chance of success if you ‘boost‘ your post just a little bit. Boosting can be done for a specified audience, with the location being one of the filters. This means your post will be specifically promoted in your area.
9. Use high-quality images
At a minimum, use a high-quality logo, or a personal photo if that is more appropriate in your case. Some platforms let you set up a cover image that appears at the top of the profile. Use that space and pick a high-resolution photo or a graphic representation of your business.
10. Measure your social media efforts
If your goal is to increase your followers, it pays keeping track. Most social media offer their own tools to provide insights into which posts work well and which don’t. Focus on the numbers that tell you something about engagement, to see what social networks do indeed help you build your community.
11. Work with your team
Also, remember that your employees are your brand ambassadors on social media. They love your company, enjoy working there, and are most likely to share a lot of your social content. Your employees can create that local snowball effect. Acknowledge this and stay aware of the value of these ‘in-house’ shares.
12. Don’t give up
Content marketing takes a lot of time and effort. Sometimes it looks like it is not doing as well as you want it to. Just remember just because someone is not immediately engaging with your content doesn’t mean that they don’t see it. If it comes up in someone’s feed, they are registering it physiologically. That awareness may just trigger an action when they are ready to need your product. Keep in the mix and it will happen. The importance is that you make your business aware to the market.