Marketing is Changing

Marketing is Changing

What is Content Marketing?

With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of getting your brand known and recognized for the longer term. It’s called Content Marketing. It’s a way of selling without using ads. It is more about giving valuable information to someone who would be interested.

Watch the video to understand how!

Here’s how it works.

You create videos, blogs, and other material that solves a potential customer’s problem.
Let’s say you make a product that helps someone to do organise their storage and reduce clutter. Instead of just talking about your product, your content should be about ways to help someone reduce the clutter.

In this way, someone who wants to find out how to “organise their space” will see your content online and get value from it.

 

Problem – Solution – Trust

What happens is when that person gets value from your content, they will start to trust your brand. It’s like you are the expert in the area and you are there to help them. Over time they will start to get more value out of your content. So, when they are ready to buy, they know who to go to. You!
They will also start to become your biggest fans and pass the word on to their friends. It works on this simple concept. People want solutions to their problems.

 

Start Solving Problems

So, start solving problems. That way you will gain an audience that values what you do and more importantly trusts you.

How to link your website pages to gain better Search Engine Optimisation

How to link your website pages to gain better Search Engine Optimisation

Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there should be an accompanying keyword or key term. We all know about keywords on your pages and what they will do for Google search rankings. Read more about them in this article What are keywords?

Using keyword and internal links

When creating content for your website it is good to reference other pages on your website. Google loves it and will rank you higher in searches. This is simply linking relevant information to each other. So when designing the structure of your pages especially with content marketing here are things to consider.

What is your page content about

Let’s say on a web page you are writing about solving an issue (an issue related to customers in your industry) with a product of yours (the product that can solve this issue). Try the following:

Similar stories

You can reference other pages by inserting a link to another web page within this page. Use a phrase from the other page to imply that the page you are linking to is about the keyword or phrase you use as your anchor. For example, on this page, you can have a search term “how to solve a particular issue” (obviously insert the issue that relates to your industry). You can have a search term that talks about another issue which is related but different. Create a page that talks about the other issue (if you haven’t created one already) now put a link to that page. The optimised terms on that page are the wording that you have used in the link. For Example, “next-issue-facing-our-customers”.

Here’s how it’s done

In the first paragraph of this story, I talked about keywords and I used the line “Read more about them in this article What are keywords?. The relating page is called “what are keywords”. The full URL or link of this page is www.assertivemarketing.com.au/what-are-keywords. The words on this page are the same as the Link “What are keywords” this has now tied the term and the page giving more value to the term. When you click on this term you will go to the other relating page about keywords. On that page, you will see a corresponding link back to this page. Thus the 2 topics are related and linked. Google will like this and rank the pages higher.