What you should be doing to get through COVID-19

What you should be doing to get through COVID-19

We are all being affected by COVID-19. Business may be slowing down and who knows what is ahead. But here is one thing I do know! We need to be prepared for what happens at the other end. This crisis will end because we all know that Australians will get through anything that the world will throw at us. It’s just who we are. So, what you do right now will determine what happens to your business when things start getting back to normal.

Here’s what you should be doing.

Don’t stop your marketing Activities

If you are still running your business and are still doing some marketing do not stop it! When it’s all over the last thing you want to be doing is having to start it all up again from scratch. You have been doing a lot of hard work to get customers to notice you and be at the forefront of their purchasing minds don’t let it go!

Increase what you are doing online

If you are still putting things online this is the time to increase what you are doing. As people work from home, we have noticed that more people are posting things online. So, if your message pre-crisis was getting say 20% of the views it now will most likely go down to 10%. This is because there is simply more things being posted and are now cluttering up everyone’s feed. If you were doing say 2 posts a week you now need to increase this to one every day even more.

Hit it hard!

A lot of people think that they are annoying people by what and how much their business posts online. You are not! I repeat you are not annoying anyone! What you are doing is increasing your chances of being seen. If your friend says “gees you post too much” just take them as a friend and not a potential buyer. A potential buyer needs to see your business through the clutter of everything else. The way to get through that clutter is by relevance, consistency, and now volume.

Start some activities

If you aren’t doing any marketing, you need to start it now. I’m not talking advertising that costs too much and things may be tight. I’m talking being on social media and getting your business in front of potential customers. People need to be aware of you for when they are ready to buy.

Be seen!

By following these simple steps, you will ensure that your potential to getting noticed will increase. And you want to be in the forefront of people’s minds when they are ready to buy!

So, in summary here’s my suggestion. Increase your activity to get more business now and when the crisis is over. There is no point in being subtle and waiting for the customers to come to you and the end of it all. The more active you are the more people see your product. That means:

  • More posts online
  • More content to give your potential audience help
  • Start to get noticed

Good luck with all of your endeavours keep safe and let’s build Australia again!

 

Marketing is Changing

Marketing is Changing

What is Content Marketing?

With the internet the consumer now has control. Most consumers will research a product before they will even think of contacting you. There is advertising but this becomes expensive and is short term. Now there is an intelligent way of getting your brand known and recognized for the longer term. It’s called Content Marketing. It’s a way of selling without using ads. It is more about giving valuable information to someone who would be interested.

Watch the video to understand how!

Here’s how it works.

You create videos, blogs, and other material that solves a potential customer’s problem.
Let’s say you make a product that helps someone to do organise their storage and reduce clutter. Instead of just talking about your product, your content should be about ways to help someone reduce the clutter.

In this way, someone who wants to find out how to “organise their space” will see your content online and get value from it.

 

Problem – Solution – Trust

What happens is when that person gets value from your content, they will start to trust your brand. It’s like you are the expert in the area and you are there to help them. Over time they will start to get more value out of your content. So, when they are ready to buy, they know who to go to. You!
They will also start to become your biggest fans and pass the word on to their friends. It works on this simple concept. People want solutions to their problems.

 

Start Solving Problems

So, start solving problems. That way you will gain an audience that values what you do and more importantly trusts you.

How to link your website pages to gain better Search Engine Optimisation

How to link your website pages to gain better Search Engine Optimisation

Linking pages on your website is a great way to increase your ranking with Google and other search engines. The best way of doing this is by using the keywords used for the page as links to the connecting page. That means with every link there should be an accompanying keyword or key term. We all know about keywords on your pages and what they will do for Google search rankings. Read more about them in this article What are keywords?

Using keyword and internal links

When creating content for your website it is good to reference other pages on your website. Google loves it and will rank you higher in searches. This is simply linking relevant information to each other. So when designing the structure of your pages especially with content marketing here are things to consider.

What is your page content about

Let’s say on a web page you are writing about solving an issue (an issue related to customers in your industry) with a product of yours (the product that can solve this issue). Try the following:

Similar stories

You can reference other pages by inserting a link to another web page within this page. Use a phrase from the other page to imply that the page you are linking to is about the keyword or phrase you use as your anchor. For example, on this page, you can have a search term “how to solve a particular issue” (obviously insert the issue that relates to your industry). You can have a search term that talks about another issue which is related but different. Create a page that talks about the other issue (if you haven’t created one already) now put a link to that page. The optimised terms on that page are the wording that you have used in the link. For Example, “next-issue-facing-our-customers”.

Here’s how it’s done

In the first paragraph of this story, I talked about keywords and I used the line “Read more about them in this article What are keywords?. The relating page is called “what are keywords”. The full URL or link of this page is www.assertivemarketing.com.au/what-are-keywords. The words on this page are the same as the Link “What are keywords” this has now tied the term and the page giving more value to the term. When you click on this term you will go to the other relating page about keywords. On that page, you will see a corresponding link back to this page. Thus the 2 topics are related and linked. Google will like this and rank the pages higher.